Digital Education Content Strategy Lead, Vice

3 weeks ago

Wilmington, United States JPMorgan Chase & Co Full time

**JOB DESCRIPTION**
Chase for Business® is about helping small business owners start, grow, and run their business. We not only want to be their partner for financial solutions, but to also help business owners get easy access to experts, solutions, and content that will help them beyond banking. Business Banking Marketing’s Digital Shopping & Customer Journey team is responsible for the customer experience and performance within our digital ecosystem and increasing appeal among aspiring minority entrepreneurs. The team focuses on developing the strategy across educational & news content, SEO, owned media, digital strategy, site optimization and platform capability to deliver a first-class customer experience.

Job Summary

As the Digital Content Strategy Lead, you will be responsible for developing and executing a comprehensive content strategy across various digital channels to engage and attract small business owners, drive brand awareness, and ultimately generate leads. You will lead cross-functional teams to develop and implement content strategies that improve the customer experience across our digital ecosystem.

Job Responsibilities
- Develop and implement a cohesive digital content strategy tailored to the needs and preferences of small business owners and support the firm’s Racial Equity Commitment (REC), directing creative agency, internal media team, and internal partners to create content geared at aspiring entrepreneurs.
- Collaborate with cross-functional teams including marketing, design, product, field support, and creative agency to ensure alignment of content with overall business objectives.
- Leverage analysis, research and competitive intelligence to identify key trends, topics, and insights relevant to small business owners, and use this information to inform content creation and distribution strategies.
- Manage and oversee content and marketing calendars, ensuring timely delivery of content that meets quality standards and resonates with the target audience.
- Monitor and analyze the performance of digital content using relevant metrics and tools, and leverage insights to optimize content strategy and drive continuous improvement.
- Stay up-to-date with industry trends, best practices, and emerging technologies in content marketing, and proactively recommend innovative strategies to enhance our digital presence and engage our target audience effectively.

Required qualifications, skills and capabilities:

- Proven experience in digital content strategy, preferably within the financial services industry and/or targeting small business owners.
- Strong understanding of digital marketing principles, content management systems, SEO best practices, and social media platforms.
- Attention to detail, and the ability to tailor content for different digital channels and target audiences.
- Demonstrated ability to lead cross-functional teams, manage multiple projects simultaneously, and deliver results in a fast-paced, deadline-driven environment.
- Analytical mindset with the ability to interpret data and insights to inform decision-making and optimize content performance.
- Creative thinker with a passion for storytelling and innovation, and a commitment to delivering exceptional customer experiences.

Preferred qualifications, skills and capabilities:

- Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree or certifications preferred.

**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition

**ABOUT US**
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not

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