VP/Managing Director, Customer Analytics
2 weeks ago
Join Our Team in Wilmington, DEAbout the Role:Join our team in Wilmington, DE as our VP/Managing Director in Present Customer Analytics. In this role, you will be instrumental in deciphering the needs, behaviors, and aspirations of our active customer base. Your work will involve extracting insights to create effective marketing strategies that foster growth.Key Responsibilities:- Collaborate with different departments to design and implement innovative marketing strategies for existing customers.- Deliver insights and suggestions to senior management to steer the direction of marketing and digital projects.- Enhance customer engagement and satisfaction through loyalty analytics and personalized digital experiences.- Drive the creation and analysis of product cross-sell strategies alongside relevant teams.- Promote the adoption of digital tools to boost customer retention and conversion rates.- Develop comprehensive reporting and analytics frameworks to monitor performance and guide decision-making.- Work with Data Science to improve existing models and create new ones for optimizing customer performance metrics.Qualifications:- A Bachelor's Degree in a quantitative field; an MBA or relevant Master's degree is a plus.- Over 15 years of experience in digital marketing analytics with a focus on customer insights and CRM.- Demonstrated experience in leading analytical teams, fostering innovation, and maintaining high standards of excellence.- Proficiency in advanced analytics tools like SQL, SAS, Python, and data visualization platforms such as Power BI or Looker.- Strong communication and stakeholder management skills, including a track record of presenting to and influencing C-level executives.- Experience in the lending or consumer finance industry is advantageous but not mandatory.Why Join Us:We are committed to enabling our team members to have a positive impact on hardworking individuals nationwide. Joining our team offers access to competitive benefits, chances for career advancement, and a supportive workplace that values diversity and forward-thinking initiatives.Ready to contribute to impactful analytics and substantial growth? Submit your application today and shape the future of customer-centric marketing with us
Employment Type: Full-Time
Education Level: No formal educational credential
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VP/Managing Director, Customer Analytics & Marketing Strategy
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