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Marketing Coordinator

4 months ago

Allentown, United States HR Live Full time

Key Responsibilities:
Assist in the creation and management of content across various platforms using Adobe Creative Suite. Assess data analytics derived from sales reports and campaigns to improve accuracy of our campaign messaging. Introduce a regular social media presence relaying our abilities to new potential customer base.
- Conduct market research to understand our target audience and improve marketing strategies.
- Collaborate with the management to brainstorm and implement new marketing initiatives.
- Assist with the set-up, facilitation and completion of marketing campaigns.
- Assist with website updates and ensure content is current and optimized for SEO.
- Track and report on key marketing metrics using Google Analytics and other tools.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 2 years of experience in a marketing role.
- Proficiency in Adobe Creative Suite. Chat GBT prompts, and Microsoft Excel
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent written and verbal communication skills.
- Google Analytics certification is a plus.
- Self-motivated with a keen eye for detail and design.
- Ability to work collaboratively in a team-oriented environment.

Pay: $35,000.00 - $45,000.00 per year

**Benefits**:

- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance

Schedule:

- 8 hour shift
- Monday to Friday

**Experience**:

- Marketing: 2 years (preferred)

Ability to Commute:

- Allentown, PA (preferred)

Ability to Relocate:

- Allentown, PA: Relocate before starting work (required)

Work Location: In person