Senior Product Marketing Manager, Venture Capital

Senior Product Marketing Manager, Venture Capital Join to apply for the Senior Product Marketing Manager, Venture Capital role at Carta The Company Youll Join Carta connects founders, investors, and limited partners through worldclass software, purposebuilt for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Cartas platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Cartas Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure. Together, Carta is creating the endtoend ERP platform for private markets. Traditional ERP solutions dont work for private funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Cartas software for the Office of the Fund CFO does just that its a new category of software to make private markets look more like public markets a connected ERP for private capital. For more information about our offices and culture, check out our Carta careers page. Problems Youll Solve Bring deep investment in the VC fund CFO persona and buying group to your work on how we launch and sustain products in market Deploy impactful PMM planning and prioritization in conjunction with the wider marketing team for campaigns. Evaluate and decide what product marketing investments are needed for success, in both deliverables and resourcing Inform pricing strategy and decisionmaking through market research and GTM analysis with the GTM Strategy team Develop and curate performant marketing assets including product collateral, multimedia/creative assets, marketfacing presentations, campaign assets, salessupporting pieces, and channel marketing materials Work closely with Creative and Program Management teams to deliver marketing assets aligned to product goals Enable strong creative execution through highquality briefs Operate crossfunctionally with partners and stakeholders in Product/PMM, Creative/Brand, Demand Generation, Integrated Marketing (Events), Customer Marketing, Business Development, Enablement, and Sales Create marketing strategies for existing products informed by customer research with PMM peers and Customer Marketing Act as key owner in analytics for launch performance, reporting and informing decisionmaking on GTM strategy Partner with Integrated Marketing to reflect product objectives in quarterly and lifecycle campaigns Collaborate with performance marketing team on paid activations to support GTM objectives Work closely with Growth Marketing on upsell/crosssell motions for new revenue with adjacent, valueadd products to our PLG offerings Collaborate with product managers, product marketers, designers, and other teams to influence product development and ensure customer feedback is integrated into product improvements Be present in the market via owned and external events Present at companyled customer events, internal kickoffs, and industry conferences/panels About You A successful Product Marketing Manager for this role would likely have 5+ years of product marketing/GTM experience Preferably, SaaS fintech experience and/or product marketing experience at companies serving VC or similar investor types Motivation to work collaboratively in a fastpaced, everchanging environment Creative problem solving skills Ability to diagnose problems, isolate them into component parts, and drive towards creative solutions Excellent communication skills, with ability to distill complex thoughts into actionable value propositions for prospects and customers Salary Benefits $147,050 - $173,000 salary in San Francisco, CA; New York, NY $139,698 - $164,350 salary in Seattle, WA Disclosures We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email. Carta uses EVerify in the United States for employment authorization. See the EVerify and Department of Justice websites for more details. For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report. Please note that all official communications from us will come from an @carta.com or @cartaexternal.com domain. Report any contact from unapproved domains to security@carta.com. #J-18808-Ljbffr