Senior Product Marketing Manager, Venture Capital

Carta connects founders, investors, and limited partners through worldclass software, purposebuilt for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Cartas platform of software and services lays the groundwork so you can build, invest, and scale with confidence.
Cartas Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.
Together, Carta is creating the endtoend ERP platform for private markets. Traditional ERP solutions dont work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Cartas software for the Office of the Fund CFO does just that its a new category of software to make private markets look more like public markets a connected ERP for private capital.
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. As a Senior Product Marketing Manager focused on our Venture Capital segment, youll work to:
Bring deep investment in the VC fund CFO persona and the buying group therein (finance, accounting) to your work on how we launch and sustain products in market
Deploy impactful PMM planning and prioritization in conjunction with the wider marketing team for campaigns. Evaluate and decide what product marketing investments are needed for success, in both deliverables and resourcing
Inform pricing strategy and decisionmaking through market research and GTM analysis in conjunction with the GTM Strategy team
Develop and curate performant marketing assets including but not limited to product collateral, multimedia/creative assets, marketfacing presentations, campaign assets, salessupporting pieces, and channel marketing materials
Work closely with our Creative and Program Management teams to deliver marketing assets aligned to product goals
Enable strong creative execution through highquality briefs
Operate crossfunctionally with partners and stakeholders in Product/PMM, Creative/Brand, Demand Generation, Integrated Marketing (including Events), Customer Marketing, Business Development, Enablement, and Sales
Create marketing strategies for existing products/product features informed by customer research, in conjunction with PMM peers and Customer Marketing
Act as a key owner in analytics for launch performance, for reporting and informing decisionmaking on GTM strategy
Partner with Integrated Marketing to reflect product objectives in quarterly and lifecycle campaigns
Collaborate with the performance marketing team on paid activations to support GTM objectives
Work closely with Growth Marketing on upsell/crosssell motions for new revenue with adjacent, valueadd products to our PLG offerings
Collaborate with product managers, product marketers, designers, and other teams to influence product development and ensure that customer feedback is integrated into product improvements
Present at companyled customer events, internal events such as kickoffs, and industry conferences/panels
A successful Product Marketing Manager for this role would likely have:
~5+ years of handson product marketing/GTM experience
~ Preferably, SaaS fintech experience and/or product marketing experience at companies that serve VC or similar investor types
~ Creative problem solving skills
~ Ability to diagnose problems, isolate them into their component parts, and drive towards creative solutions
~ Excellent communication skills, with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers

Cartas compensation package includes a market competitive salary, equity for all fulltime roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:
$If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
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