Senior Product Marketing Manager, Venture Capital

Senior Product Marketing Manager, Venture CapitalCarta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta's platform of software and services lays the groundwork so you can build, invest, and scale with confidence.Carta's Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don't work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta's software for the Office of the Fund CFO does just that - it's a new category of software to make private markets look more like public markets - a connected ERP for private capital.The Problems You'll SolveAt Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Senior Product Marketing Manager focused on our Venture Capital segment, you'll work to:Bring deep investment in the VC fund CFO persona and the buying group therein (finance, accounting) to your work on how we launch and sustain products in marketDeploy impactful PMM planning and prioritization in conjunction with the wider marketing team for campaigns. Evaluate and decide what product marketing investments are needed for success, in both deliverables and resourcingInform pricing strategy and decision-making through market research and GTM analysis in conjunction with the GTM Strategy teamDevelop and curate performant marketing assets including but not limited to product collateral, multimedia/creative assets, market-facing presentations, campaign assets, sales-supporting pieces, and channel marketing materialsWork closely with our Creative and Program Management teams to deliver marketing assets aligned to product goalsEnable strong creative execution through high-quality briefsOperate cross-functionally with partners and stakeholders in Product/PMM, Creative/Brand, Demand Generation, Integrated Marketing (including Events), Customer Marketing, Business Development, Enablement, and SalesCreate marketing strategies for existing products/product features informed by customer research, in conjunction with PMM peers and Customer MarketingAct as a key owner in analytics for launch performance, for reporting and informing decision-making on GTM strategyPartner with Integrated Marketing to reflect product objectives in quarterly and lifecycle campaignsCollaborate with the performance marketing team on paid activations to support GTM objectivesWork closely with Growth Marketing on upsell/cross-sell motions for new revenue with adjacent, value-add products to our PLG offeringsCollaborate with product managers, product marketers, designers, and other teams to influence product development and ensure that customer feedback is integrated into product improvementsBe present in the market via owned and external eventsPresent at company-led customer events, internal events such as kickoffs, and industry conferences/panelsAbout YouA successful Product Marketing Manager for this role would likely have:5+ years of hands-on product marketing/GTM experiencePreferably, SaaS fintech experience and/or product marketing experience at companies that serve VC or similar investor typesMotivation to work collaboratively in a fast-paced, ever-changing environmentCreative problem solving skillsAbility to diagnose problems, isolate them into their component parts, and drive towards creative solutionsExcellent communication skills, with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customersSalaryCarta's compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:$147,050 - $173,000 salary in San Francisco, CA; New York, NY$139,698 - $164,350 salary in Seattle, WA