Head of Brand

2 days ago

Boston MA, United States Caff Nero US Full time

Were seeking a strong Marketing Executive to be a key member of the Leadership Team in this fast growing, successful premium coffee business. This individual, as Head of Marketing, will answer directly to the US CEO and be the individual handling brand and marketing issues in this entrepreneurial business as it expands in the US. It is already the largest and most successful independent coffee house group in Europe. Having expertise in digital marketing, with a focus on social media is important. This role is responsible for developing and executing integrated campaigns that drive sales, customer acquisition, retention, loyalty across all channels. Having an understanding of category management and store display is also important.
Handson development and management of marketing strategy, annual calendar, and seasonal campaigns.
Work closely with food to develop seasonal campaigns with hero F&B products that effectively deliver agreed KPIs.
Optimize the F&B range via effective category management.
Drive brand awareness through campaign activity, including instore POS, paid media, and social media.
Own the development and optimization of loyalty program strategy via our app, enhancing engagement, repeat purchases, and customer retention.
Develop customer segmentation strategies to deliver personalized and targeted experiences via the app.
Develop and implement a social media strategy aimed at driving brand awareness, reach, and channel engagement, including content generation and optimization, paid social campaigns, and monthly reporting.
Oversee performance marketing and data analytics to measure ROI.
Drive sales of CPG instore, online via the online shop, and develop strategic partnerships to drive sales in other channels.
Manage all partner relationships, including delivery and catering partners, driving sales through promotional activity.
Stay tuned for industry trends and competitor activity in F&B, CRM, and digital media.
Develop customer insights via research, including surveys, customer panels, and instore interviews.
Devise and implement localized sales plans to drive individual store performance.
Bachelors degree in Marketing, Business, or related field.
~8+ years of marketing experience, with at least 4 years in digital and/or loyalty program experience.
~ Background in growing engaged audiences in social media channels and gaining brand awareness through social media.
~ Demonstrated success managing loyalty programs with measurable impact on customer loyalty and sales.
~ Strong knowledge of digital marketing tools/platforms (e.g., Meta, Braze, Power BI).
~ Proficient in data analysis and customer insights to inform strategy.
~ Excellent leadership, communication, and project management skills.
~ Handson experience in retail or hospitality with experience working with food development and category management.
Handson experience with loyalty platforms and app management.
Understanding of omnichannel marketing strategies.
Sales of CPG products in multiple channels.
Full-time

Marketing and Sales

Food and Beverage Services

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