Head of Brand, Content

6 days ago

Boston MA, United States AppBuddy Full time

Director of Product Marketing
Validitys Director of Product Marketing will drive business results by developing and executing effective product marketing strategies. This role builds and executes gotomarket strategies designed to drive product awareness and adoption, contributing to revenue growth. The candidate will craft differentiated messaging, refine product positioning, and translate customer needs into marketing inputs.
Collaborate crossfunctionally to define, develop, and communicate the product marketing strategy.
Develop valuebased messaging and positioning that communicates how Validity products uniquely address customer challenges, bringing the story to life through collateral, web content, use cases, videos, presentations, pitch decks, and more.
Develop effective campaigns that drive brand awareness and customer interest to generate sales leads and grow revenue.
Track key performance indicators (KPIs) related to product adoption, customer engagement, and revenue generation to assess the effectiveness of product marketing strategies.
Ensure competitive intelligence is uptodate and that sales, marketing, and product teams are wellinformed with accurate, actionable information.
Maintain and evangelize a deep understanding of our products, customers, prospects, competition, and market to internal teams and external audiences, ensuring clear communication and alignment on product roadmaps, key initiatives, and performance metrics.
8year minimum experience in Product Marketing for an Enterprise B2B organization.
~ Deep understanding of product marketing principles, strategies, and best practices.
~ Domain expertise within marketing success platforms and customer data management solutions, as well as digital marketing and email technologies.
~ Understanding of Validitys target market and competitive landscape.
~ Content expertise: strong messaging/positioning skills and solid writing skills for creating documents, presentations, articles, and compelling copy.
~ Understanding of the sales motions that underpin a highvelocity SaaS business.

Bachelors degree in business, sales management, marketing, computer science, engineering, or a related field.
Experience managing and scaling teams.
135,000 $155,000 plus benefits, bonus opportunities, and stock options. For over 20 years, tens of thousands of organizations around the world have relied on Validity solutions to target, contact, engage, and retain customersusing trustworthy data as a key advantage. Validitys flagship productsEverest, DemandTools, BriteVerify, and GridBuddy Connectare all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.
Headquartered in Boston, Validity has offices in Denver, London, SoPaulo, and Sydney. For more information, connect with us on LinkedIn, Instagram, and Twitter.
We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status, gender identity and expression, sexual orientation, marital status, or any other characteristic protected by applicable federal, state, or local law.
Fulltime
Marketing and Sales
Software Development
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