Direct Response Creative Strategist

Direct Response Creative Strategist (Meta Ads) – Red Water Holdings The information below covers the role requirements, expected candidate experience, and accompanying qualifications. At Red Water Holdings, we craft high-quality supplements and consumables that help people look, feel, and perform better. Since our launch we are quickly becoming one of the fastest growing supplement brands on the market. We scale through Meta ads (Facebook/Instagram) across DTC and marketplaces, and we're building an elite creative engine to consistently produce winning ads and profitable growth. We're hiring an A-player Creative Strategist to own our Meta creative pipeline end-to-end. This is a high-responsibility, high-autonomy role reporting and working directly with the founders. Your Mission Own the growth and performance of our Meta ad account. You are responsible for driving profitable revenue through creative performance. Researching avatars & angles, crafting briefs, collaborating with editors, and using data to continuously produce winning concepts that scale efficiently and sustain long-term growth. Responsibilities Research and identify winning creative angles for Meta ads based on audience psychology and data. Analyze competitor ads, extract trends, and translate insights into actionable creative briefs. Develop high-performing ad concepts (hooks, structures, and scripts). Collaborate with editors and UGC creators to ensure execution matches strategy. Review creative performance data (CTR, ROAS, CPM, etc.) to identify patterns in winners and iterate quickly. Maintain a consistent testing pipeline. Ensure multiple fresh ads are launched weekly. Build and maintain a creative library and testing dashboard. Report weekly on ad learnings, new test ideas, and top-performing hooks. Our Tech Stack ClickUp Slack Google tools and workspace Basic spy tools Meta Ads Manager & Ads Library KPIs You Will Own New Creatives Launched / Week (volume & diversity of tests)% Winning Rate (profitably scalable ads) ROAS / MER Lift from creative testing Hook-Through / Thumb-Stop Rate, CTR, CVR, CPA (by concept) Speed to Iteration (time from insight → next test) Creative Library Health (organization, reuse, frameworks documented) What We Are Looking For Proven Meta ads creative experience with measurable wins (share examples). Strong direct-response instincts: angles, objections, social proof, demos, edu-tainment. Excellent copy + scripting; you can reverse-engineer why an ad works. Confident in giving creative direction to editors/UGC creators; high quality bar. Analytical, organized, and fast. You love dashboards, logs, and decision speed. Bonus: supplements/beauty experience; landing page and offer collaboration. Why Join Red Water Holdings Direct access to founders; full creative ownership of Meta. Clear career growth path to Lead/Head of Creative Strategy. Performance-based upside and recognition. Builder culture: minimal red tape, high speed, high standards. We are looking to invest into people who are just as committed to investing into us. This Role Is Not for You If You prefer predictable, repetitive work over dynamic creative challenges. You rely heavily on step-by-step instructions instead of taking initiative. You avoid giving or receiving direct, constructive feedback. You're uncomfortable making creative decisions or owning outcomes. You struggle to adapt quickly based on performance data. You prefer a slow-paced environment with minimal accountability. You're seeking part-time or secondary work instead of a full-time commitment. Compensation & Details $3,000–$6,000+/month USD salary, depending on experience. Performance bonuses for winning creatives can raise total monthly earnings to $8,000–$12,000+ Full-time, remote. Primary employment (no other jobs). How to Apply If you're an elite strategist who loves taking ownership, genuinely cares about and drives growth, and is hungry to build and grow alongside something exceptional, we want to hear from you. This isn't a role for someone looking to simply go through the motions... this is a role for someone who takes real pride in achieving greatness through excellent work. To stand out, direct message me (Elijah or Robert) your answers to all the questions below. QUESTIONS: Q: For how long have you been a creative strategist? Explain your experience and knowledge Q: Describe a time you developed or iterated on a creative concept that became a winning ad. Q: What's a creative testing system or workflow you built that improved performance or efficiency? Q: When ad performance drops, how do you diagnose the issue and decide what to test next? Q: Share an example of a high-pressure situation where you had to deliver new creative quickly. Add your Portfolio or anything relevant (optional but recommended) Remote working/work at home options are available for this role.