Sales Executive

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Do what you love, care for the world, dare to challenge the status quo #Emerging as a pioneering French luxury hospitality brand in 1964, Sofitel brings French zest and inspires heartfelt encounters to the most sought-after destinations worldwide. Seamlessly melding local culture with the French zest for life through remarkable savoir-faire and generous service, Sofitel is for free-minded travelers and arts and culture afficionados who have an appreciation for a refined and understated sense of modern luxury.
With over 115 Sofitel and Sofitel Legend hotels in more than 45 countries, our reach is truly global, making the sky the limit for growth opportunities. As our portfolio expands each year, there are ample opportunities to be involved in both our existing properties, and our future openings.
We believe in performance, agility, innovation, fun, collective intelligence, and empowerment.
Global, Regions and Hotels build and drive our commercial and marketing strategy together, support each other and grow collectively. As Director of Sales , you oversee the development and execution of the hotels sales strategy on all segments and regions.
Reporting to the General Manager working in close collaboration with the Revenue Management, Marketing and Ecommerce teams, youll drive the hotels revenue growth across Rooms, F&B, MICE, Wellness and beyond .
More than managing and converting incoming leads, you will champion a culture of proactivity creating opportunities, building meaningful connections, and inspiring the team to shape our own path to success. You will be fully accountable for achieving our annual B2B revenue targets.
Sales Leadership
Play a key role in the budget planning process by defining ambitious targets by segment and feeder market
Develop and implement an annual sales strategy that targets luxury leisure, corporate, MICE and group segments
Nurture key partnerships in coordination with Accor global sales office , with luxury travel advisors (Amex FHR), consortia (Virtuoso, Signature), corporate clients and MICE
Represent the hotel at industry events, trade shows, and networking functions to promote the property and generate qualified leads
Organize and participate in sales missions, fam trips, client meetings, and promotional activities to enhance hotel visibility and attract new business opportunities
Sales Performance
Drive the sales team performance through data-driven decision-making and regular business reviews
Regularly audit booking channels ,including online booking tools (OBTs) and self booking tools (SBTs)
Collaborate with the [General Manager/Commercial & Marketing Director], Revenue, and Ecommerce Leaders to define the optimal business mix and contribute to monthly forecasts to improve accuracy, while developing targeted strategies for varying demand periods
Work closely with Revenue Management and F&B teams to streamline and accelerate the quotation process, ensuring every lead receives a fast, high-quality response that maximizes conversion potential
Recruit, train and mentor a high-performing sales team
Ensure every sales fundamental is impeccably executed, from lead capture to post-stay engagement, in full alignment with the brands SOPs
Client relationships (Direct & Indirect), B2B loyalty programs, B2B CRM tools and sales analytics (ANAIS), Online RFP platforms, MICE preferred agreements, TMC and consortia preferred agreements, Corporate & leisure FIT, Online leisure groups, Tradeshows, Famtrip, Sales missions
RevPAR, ADR, Total Revenue, RGI, Sales roadmap, B2B revenue, B2B loyalty contribution, Conversion rate, Lead response time, RPS, LQA, Loyalty members RPS
5+ years of experience in sales in luxury hospitality
~ Data-driven with a strong business sense and the ability to think critically, make strategic decisions, and contribute effectively to budgeting processes
~ Excellent interpersonal skills with the ability to build strong relationships with external partners, and luxury clientele.
~ Energized by teamwork between Sales, Marketing, Revenue and Ecommerce teams
~ Very good verbal and written communication skills in English
~ Bachelors degree in Marketing, Hospitality, or Business

Passion and pride for our brands, our people, our guests
Family spirit, responsiveness, solidarity & constant dialogue with the field
Express entrepreneurial spirt & leadership, embody French Art de Vivre
Show a good sense of luxury, create stories, rituals and traditions
Be a Francophile: interest and curiosity about French language, culture, history, cuisine
Cultural link: demonstrate interest in local arts & culture, gastronomy, fashion, modern designs:
Care for committed luxury
Opportunity to work with a diverse group, representative of over 20 countries worldwide
Visa Requirements: