Head of Demand Generation

Overview Head of Demand Generation & Marketing Automation Base pay range: $129,000.00/yr - $155,000.00/yr Location: Los Angeles, CA (salary reflects location; actual may vary by geographic location). This role leads demand generation and marketing automation strategy, driving lead management, campaign execution, and optimization of CRM and marketing technology stack. Responsibilities Standardize lead processes, accelerate adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimize lead vetting and reporting to support business growth. Support demand generation through the execution of marketing initiatives; develop and implement best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance, and pipeline progression, specifically across Aon Connect (Oracle) and Salesforce environments. Optimize lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing. Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives. Develop, build, and maintain campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms. Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, focusing on adoption and tracking program progress. Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts. Support end-to-end event promotion and create a culture and campaign structure that drives result-oriented outcomes from events. Create scalable, efficient marketing programs aligned with core and growth priorities; lead collaboration between Digital Marketing and the wider business. Provide team leadership and direction, communicating strategy and expected standards. Foster cross-team collaboration by developing best practices groups and collaborative campaign planning sessions. Qualifications Skills and experience that lead to success in strategic leadership, collaboration, analytics, change agility, communication, results orientation, people development, and client-centric mindset. Key behavioral competencies: Strategic Leadership, Collaboration and Influence, Analytical Thinking, Change Agility, Communication Excellence, Results Orientation, People Development, Client-Centric Mindset. Demonstrated ability to manage global demand generation campaigns across new business, cross-sell, upsell, and re-engagement activities; performance measured against annual targets. Success Measures Achievement of campaign KPIs (MQL, MCR, engagement metrics) and tangible business impact. Consistent execution of high-quality digital campaigns on time, compliant with brand and strategic guidelines. Positive stakeholder feedback on collaboration, communication, and results. Demonstrated innovation through new tools, technologies, or best practices that enhance campaign effectiveness. Collaborative, client-focused approach resulting in strong team performance and value creation. Company & Culture EEO statements and equal employment opportunities information retained; commitment to inclusive workplace and reasonable accommodations for applicants with disabilities. Reasonable Accommodations: email ReasonableAccommodations@Aon.com. Aon is not accepting unsolicited resumes from search firms for this position. Pay transparency: salary range reflects U.S. applicants; actual salary varies by education, experience, and location; eligible for annual incentive plans. Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Advertising, Public Relations, and Marketing #J-18808-Ljbffr