Head of Demand Generation

5 days ago

San Francisco, California, United States Crossing Hurdles Full time $180,000 - $250,000 per year

Crossing Hurdles
is a global recruitment firm partnering with a fast-growing
AI-driven recruiting marketplace
that connects companies with specialized recruiters to fill their hardest roles turning
months of hiring into days
.

Role
: Demand Generation Lead

Compensation:
$180k - $250k + Equity

Visa Sponsorship:
Can do H1B transfers + sponsor TN but not new H1Bs

Benefits:

  • Medical, Vision, and Dental insurance.
  • Unlimited PTO.
  • Quarterly offsite.
  • Early-exercise stock options
  • 12 weeks fully paid parental leave (US)
  • Foodie Benefits: You and a
    +1 get a Michelin star dinner
    on us for your birthday
  • Time off: We offer unlimited PTO and encourage folks to take their birthday off

Location
: San Francisco, California (On-site)

YOE:
3+ years of experience as a product marketer, brand marketer, or growth/demand gen marketer.

About Client:

It is the fastest way to run GitHub Actions. They supercharge CI/CD with bare metal gaming CPUs and co-located caching delivering 2x faster builds and up to 75% cost savings.

Trusted by 800+ companies and 12,000+ developers, we process over 12 million jobs monthly. Backed by Y Combinator, Google Ventures, and top engineering leaders, we're building the future of developer infrastructure.

If you're excited by speed, scale, and solving hard problems come build with us.

About this role:

Our client is looking for a scrappy, strategic marketer to lead product marketing and demand generation for them. You'll be their first marketing hire owning everything from positioning to pipeline. If you love translating technical features into customer value, building growth engines from scratch, and working directly with founders, this role is for you.

What You'll Own:

Product Marketing

  • Translate technical features into clear customer value
  • Create collateral: case studies, decks, one-pagers
  • Drive customer education via docs, email campaigns, onboarding guides

Growth & Demand Generation

  • Define and track growth metrics: inbound leads, pipeline, conversion rates
  • Build repeatable demand channels: ads, content, email, partnerships
  • Run paid acquisition experiments and measure ROI

Brand & Content

  • Uphold a high bar for creativity and brand personality
  • Own social presence (X, LinkedIn) and maintain voice consistency
  • Lead thought leadership: blogs, podcasts, PR, founder amplification
  • Produce customer stories, launch videos, and product announcements

Events & Partnerships

  • Execute high-ROI events and conferences with disciplined spend
  • Build relationships with influencers, creators, and ecosystem partners
  • Collaborate on swag, landing pages, and creative experiences

Team & Leadership

  • Build and lead a lean, high-impact marketing team
  • Set clear goals, reporting, and accountability
  • Partner with founders on GTM, sales, and fundraising announcements

Why Join Us

It powers CI for 600+ fast-growing startups like Ashby, Slope, and Finch orchestrating millions of jobs monthly on our own bare metal fleet. Backed by Google Ventures and Y Combinator, they've raised $13.5M and scaled from $1M to $5M ARR in just 6 months.

This is a high-impact Head of Marketing role where you'll shape our GTM strategy and build your own team as it grows.

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