Senior Demand Generation Manager

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
Senior Demand Generation Manager
At Adyen, we are at the forefront of financial technology, driving innovation in payment solutions for enterprise businesses globally. We are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns that win the hearts, minds, and wallets of merchants in North America.
Depending on your strengths, you may bring deep expertise in account-based marketing, or a strong track record of defining positioning, shaping narratives, and translating audience understanding into high-performing demand programs. This hybrid role will be based in either our San Francisco or New York office and report directly to the Head of Marketing, Unified Commerce and Digital, North America.
Define and execute demand generation strategies in North America aligned to revenue and pipeline goals.
Develop deep understanding of target audiences, buying committees, and priority accounts to inform messaging and campaign design.
Partner with product marketing, content, and creative teams to shape compelling narratives and campaign briefs.
Contribute to the evolution of Adyen’s account-based marketing approach across 1:many, 1:few, and 1:1 motions.
Work closely with Sales, SDRs, Partnerships, and Account Management to align on account strategy and execution.
Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience
Expert in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets
Track record of launching campaign on time, and delivering on pipeline goals
Broad experience executing campaigns across a variety of channels including ads, email, web, social, and events. Knowledge of marketing trends, tools, and best practices; you seek innovative ideas and push for creative solutions
Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data
Self-starter who excels at prioritizing, moving fast, building relationships, bringing stakeholders along in the process
This role is based out of our San Francisco or New York office. We are an office-first company and value in-person collaboration; Ability to travel domestically and internationally 20%+
Our Diversity, Equity and Inclusion commitments
This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. We look forward to your application
We aim to get back to you regarding your application within 5 business days. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
All your information will be kept confidential according to EEO guidelines.
This role is based out of our San Francisco or New York office. We are an office-first company and value in-person collaboration; To our customers we’re not just another technology provider. If you’re not just another sales leader, marketing professional, or support specialist then a career at Adyen is the right career for you.