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Senior Manager, Demand Generation

3 weeks ago


San Francisco, California, United States Astranis Full time

Astranis builds advanced satellites for high orbits, expanding humanity's reach into the solar system. Today, Astranis satellites provide dedicated, secure networks to highly-sophisticated customers across the globe— large enterprises, sovereign governments, and the US military. With five satellites on orbit and many more set to launch soon, the company is servicing a backlog of more than $1 billion of commercial contracts.

Astranis is the preferred satellite communications partner for buyers with stringent requirements for uptime, data security, network visibility, and customization.Astranis has raised over $750 million from some of the world's best investors, from Andreessen Horowitz to Blackrock and Fidelity, and employs a team of 450 engineers and entrepreneurs. Astranis designs, builds, and operates its satellites out of its 153,000 sq. ft. headquarters in Northern California, USA.

Senior Manager, Demand Generation

Astranis is looking for a B2B marketing leader to build our demand gen engine from the ground up. You'll design and execute strategies that generate qualified leads, accelerate our commercial and government pipeline, and directly support the sale of Astranis satellites.

You'll work closely with Sales, Network Planning, and US Government teams to identify target accounts, launch multi-channel campaigns, and develop scalable processes to track and optimize performance across the funnel. This is a hands-on, data-driven role that will shape how Astranis connects with customers around the world.

Role:
  • Build and execute Astranis's demand generation and ABM for commercial and government customers.
  • Implement an Account Based Marketing strategy and develop and manage account lists, segmentation, ICPs, and targeting frameworks.
  • Design integrated campaigns across email/text, events, paid, and social that drive MQLs and pipeline velocity.
  • Partner with Sales and BD to align outreach, messaging, and funnel measurement.
  • Track and analyze campaign performance using marketing automation tools.
  • Experiment with creative new approaches to reach decision-makers in key markets.
Requirements:
  • 6-10 years of experience in B2B marketing, demand generation, ABM, or lifecycle, including 2+ years in a management role. Enterprise sales experience required.
  • Proven ability to build lead generation or ABM programs from the ground up.
  • Experience with CRM and automation systems (HubSpot, Salesforce, or equivalent).
  • Strong analytical skills and comfort working with funnel metrics.
  • Excellent communication and collaboration skills across sales and marketing teams.
  • Ability to move quickly from strategy to hands-on execution.
  • Test, learn, and iterate mentality, always looking for incremental improvements.
Bonus:
  • Experience in aerospace, defense, or telecommunications industries.
  • Familiarity with export controls, government contracting implications, and working in regulated environments.
  • Understanding of and sensitivity to marketing across regions, languages, and cultures.
  • Passion for space technology and connecting the world.

U.S. Citizenship, Lawful Permanent Residency, or Refugee/Asylee Status Required

(To comply with U.S. Government space technology export regulations, applicant must be a U.S. citizen, lawful permanent resident of the United States, or other protected individual as defined by 8 U.S.C. 1324b(a)(3))

Our mission and our products are meant to connect the world and everyone in it, regardless of gender, race, creed, or any other distinction. We believe in a diverse and inclusive workplace, and we encourage all people to join our team and bring their unique perspective to help make us stronger.