Senior Manager, Demand Generation- Accounting Channel

Senior Manager, Demand Generation Accounting Channel Join Puzzle as a Senior Manager, Demand Generation Accounting Channel. Base Pay Range $160,000 $180,000 per year About Puzzle Puzzle is redefining how companies navigate their financials. We build cuttingedge accounting software that empowers accountants and firms with realtime, AIpowered insights. Our platform integrates with Stripe, Ramp, Mercury, Gusto, and more, and delivers variance analysis and trend forecasting. Built for accounting firms, startups, and SMBs, it takes just minutes to set up. What We're Looking For Were hiring a Senior Manager, Demand Generation Accounting Channel to own fullfunnel growth, build scalable programs, and drive revenue alongside Sales for accounting firms. What Youll Own Own Full Pipeline: Awareness Revenue Build and own the demand strategy for the Accounting Channel. Drive measurable growth across MQLs, SQLs, meetings booked, opportunities created, and pipeline generated. Define ICPs, personas, and buying committees inside accounting firms and CAS practices. Map and optimize the full buyer journeyidentify friction and acceleration points. Design & Launch HighImpact Campaigns Develop and execute integrated programs across channels including email, lifecycle, virtual events, paid, content, field and industry events, and partnerships. Run seasonal motions tied to accounting behavior cycles. Build campaignsinabox that can be reused across partners and sales motions. Partner Closely with Sales & Growth Collaborate with Sales and Growth to build cohesive GTM plays. Create sales enablement: followups, cadences, talk tracks, onepagers, comparison sheets, objection handling. Accelerate deals with ABMstyle plays and targeted midfunnel programs. Content, Field & Proof Points Develop case studies, proof points, testimonials, and ROI stories tailored to accounting firms. Support industry events, conferences, webinars, and regional field meetups. Build lifecycle nurtures for trials, referrals, demonoshows, and churnwinback. Measure, Report, Optimize Own funnel dashboards from first touch through revenue. Analyze attribution and ROIprioritize what works, eliminate what doesnt. Share insights proactively with GTM and leadership. Who You Are 69+ years in B2B SaaS demand generation, revenue marketing, or growth. Proven track record owning pipeline and partnering directly with Sales. Experience in fintech, accounting, finance, backoffice tools, or workflow software (preferred). Strategic thinker, executor, handson, scrappy, and fastmoving. Curious about the ICPdeeply understand accountants and their buying process. Why Join Puzzle Youll own one of Puzzles most strategic growth levers. Your work will have real visibility and impact pipeline quickly. Youll build foundational GTM engines, not maintain legacy systems. Reporting to Head of Marketing. Benefits Competitive compensation, equity, flexible PTO, remotefirst culture, healthcare benefits, learning budget, coworking stipend, 401(k), and more. Visa Sponsorship Notice: Puzzle does not provide visa sponsorship for new hires at this time. We consider candidates who are legally authorized to work in the U.S. or Canada without requiring new visa sponsorship. EOE Statement: Puzzle is an equalopportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race, ethnicity, nationality, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law. Candidates should be currently residing in the U.S. or Canada to be eligible for this position. If hired, you will be required to present proof of work authorization. This employer is a participant of the EVerify program. #J-18808-Ljbffr