Marketing Manager

4 weeks ago

Fort Lauderdale FL United States INSPYR Solutions Full time

Title: Marketing Manager
Location: Fort Lauderdale, FL
Duration: Direct Hire, Full Time
Compensation: Market Rate
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

Marketing Manager Seeking a dynamic Marketing Manager with a passion for grassroots and event marketing to join our team. This role is pivotal in building brand awareness for our Brands through carefully crafted events, tradeshows, and experiential marketing.
You will play a critical role in planning, organizing, and executing events that elevate our brand, nurture our partnerships, and engage prospective and existing customers .
From executing exciting grassroots marketing strategies to coordinating impactful product launches, your contributions will shape the future of our Brands and make a lasting impression in the marketplace.

WHAT YOU'LL DO Develop a comprehensive event strategy, including grassroots sampling events, pop-ups, and industry tradeshows to drive brand awareness and customer acquisition.
Conduct in-depth market research to identify emerging trends shaping innovative marketing strategies that resonate with healthcare and culinary professionals.
Manage event logistics, timelines, and budgets, ensuring alignment with product launch and campaign schedules for optimal exposure and impact.
Plan and execute targeted campaigns around each event to maximize reach, using social media, email, and local partnerships.
Collaborate with product, sales, and creative teams to ensure alignment in messaging, visual branding, and product presentation at all events.
Analyze event outcomes, including attendee engagement, sales impact, and ROI to refine future events and optimize brand visibility.
Be a proactive contributor to our marketing team, bringing fresh ideas and perspectives that elevate our brand presence in the marketplace.
Extensive travel and time spent in our stores, customer locations, and B2B tradeshow events (up to 50%) and will work flexible hours based on project needs.

WHAT YOU'LL BRING Ability to work independently and as part of a team, showing strong project management skills.
Familiarity with social media platforms, digital marketing tools, and grassroots marketing techniques.
Excellent communication and interpersonal skills to build meaningful relationships with diverse teams and community members.
Passion for customer engagement and product knowledge, with an understanding of regional market dynamics.
Innovative and adaptable mindset, always looking for creative solutions to grow our presence.
Competency in Microsoft applications including Word, Excel, PowerPoint, and Outlook
Solid understanding of marketing principles and brand strategy, with the ability to align event goals with brand objectives.
Proven track record of managing multiple projects with precision and strong attention to detail
Proficient in project management tools (e.g., WorkFront, Excel, or JIRA a plus) with exceptional organizational skills
Excellent verbal and written communication skills for effective collaboration with both internal teams and external partners.
Creative problem solver with the ability to think quickly and adapt to changing circumstances.
Collaborative team player with a flexible mindset and willingness to tackle tasks of any size.
Bachelor's degree in Marketing, Business, Communications, or related field.
5-7 years' experience in event marketing, ideally with experience in sample events, pop-ups, or tradeshows, preferably within apparel or retail industries

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities

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