Marketing Specialist

4 weeks ago

Norwell MA United States Garity Advantage Full time

About Garity Advantage

GarityAdvantage is an independent marketing organization that specializes in the senior market — namely, Medicare products. The firm proudly serves as a key intermediary between insurance carriers and a network of independent sales agents. GarityAdvantage has built a significant presence in the Northeast and Mid-Atlantic regions and is rapidly expanding into new markets across the country. In business since 1970, GarityAdvantage today serves more than 250,000 Americans annually. Garity Advantage is based in Norwell, Massachusetts.

Job Summary

We're seeking a dynamic Email Marketing and Content Specialist to join our marketing team. You'll develop engaging content and leverage that content to create strategic email marketing and social campaigns that drive results. The Email Marketing and Content Specialist plays a critical role in executing outbound marketing programs that drive lead generation and overall communication to our agents in the field. This position reports to the Marketing Director.

Primary Responsibilities:

  • Create and implement strategic email marketing campaigns to achieve marketing goals

  • Design and build visually appealing email templates using a drag-and-drop platform

  • Utilize email automation tools to streamline campaign workflows

  • Track and analyze campaign performance metrics (open rates, click-through rates, etc.) and identify areas for improvement

  • Stay up-to-date on email marketing best practices and industry trends

  • Interface with various stakeholders across the company to turn marketing and campaign plans into actionable e-mail marketing programs

  • Develop engaging and persuasive email copy (e.g., newsletters, promotional emails, drip campaigns) that resonates with target audiences

  • Create high-quality content in various formats, including email and website copy, social media content, videos, articles/blog posts, e-books, landing pages or other content pieces aligned with marketing objectives

  • Develop a content calendar to maintain a consistent flow of fresh content

  • Promote content on social media platforms and engage with followers

  • Research industry competitors and stay up-to-date on developments in the senior insurance marketplace

Primary Skills & Requirements:

  • Bachelor's degree (or equivalent experience)

  • Minimum 3 years of experience in email marketing and content creation (design, best practices, and mobile responsiveness)

  • Experience with marketing automation tools (e.g. Constant Contact, Hubspot, Marketo, SharpSpring, etc), website authoring and content management systems (e.g. Wordpress)

  • Social media experience with LinkedIn, Facebook and Instagram

  • Extremely strong writing skills and proofreading abilities with a relentless attention to detail

  • Solid analytical skills and the ability to interpret data to optimize content and campaigns

  • Skilled in Adobe Creative Suite (Adobe Illustrator, Express)

  • A quick study on new and changing software

  • Excellent organizational skills and ability to juggle multiple tasks on deadline

  • Self-starter and quick-learner who can power through ambiguity and thrives in a fast-paced, dynamic start-up environment

  • Proficiency with office systems and computers, including the rest of MS Office: Outlook, Word, and PowerPoint

  • Support departmental projects as assigned and willingness to pitch in, when necessary at all task levels

Preferred Skills & Requirements:

  • Experience in Medicare or insurance marketing/distribution

  • Experience with A/B testing and email personalization techniques

  • Knowledge of marketing automation platforms beyond basic functionalities (workflows, sales funnels)

  • Experience with SEO best practices, Google Analytics

  • Experience designing print/direct mail marketing (flyers, postcards, roll-up banners)

  • Solid proficiency in MS Excel and data management strongly preferred

About Integrity

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind. 

Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.

Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.

PandoLogic. Category:Marketing & Biz Dev, Keywords:Marketing Specialist, Location:Norwell, MA-02061

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