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Content Marketing Specialist

3 months ago

Plano TX United States A-SAFE Group Full time
*Job Title: Content Marketing Specialist - Industrial Safety Products & Services.*

*Who We Are?*

The A-SAFE Group is a leading global workplace safety solutions provider. Since 1984, the business has been pioneering state-of-the-art solutions that safeguard people and assets across a variety of sectors, all around the world.

Innovation has been a watchword for A-SAFE since the company’s very beginning, with the business being the inventor and original manufacturer of the world’s first industrial strength polymer barrier safety system. The business continues to pioneer game-changing workplace safety technology to this day, supplying warehouses, factories, airports, car parks and other industrial workplaces worldwide.

A truly global business, the A-SAFE Group is headquartered in the UK and has 17 international subsidiaries, including Germany, France, Italy, Netherlands, Scandinavia, Belgium, Spain, USA, UAE, Japan and Canada, as well as a host of trusted global partners, meaning the business is represented in more than 65 countries worldwide.

*Content Marketing Specialist Responsibilities:*

*Key deliverables:*
* Working with A-SAFE Americas – help to increase brand visibility and sales leads.
* Digital and Website – optimising the subsidiary’s website, SEO and PPC campaigns.
* Social Media – optimising the subsidiary’s social media output through appropriate channels.
* E-marketing – optimising the subsidiary’s marketing campaigns and eshot strategy.

*Key Accountabilities:*

*Strictly adhering to the Brand guidelines and messaging from A-SAFE HQ:*
* Social media
* Create and manage social media channels relevant to local market.
* Develop and execute a content plan each channel.
* Create dynamic, relevant content, writing copy and sourcing graphic/video content.
* Propose new ideas and concepts for content creation.
* Use timelines and scheduled content to create a consistent stream of organic content.
* Execute paid social campaigns, briefing and optimising content, and managing budgets.
* Report on performance, analyse results and alter as necessary to make improvements.
* E-marketing.
* Create, distribute and monitor email marketing campaigns.
* Segment audiences in order to send targeted messages.
* Ensure design and layouts are optimised, and in the correct format and template.
* Write copy, and source/brief graphics and video content.
* Create engaging landing pages and calls-to-action.
* Manage the email database within the CRM, purging emails as required.
* Track and analyse campaign results.
* Website.
* When appropriate, upload/update content to the website using the content management system.
* Create and optimise website and blog copy, meta tagging, and web page layouts.
* Create landing pages for SEO, PPC, display, email campaigns etc.
* Review performance data and suggest improvements.
* Review and distribute the leads from “Who Is Visiting” reports to sales teams.
* PPC.
* Provide regional support as appropriate to the HQ PPC lead.
* Other general marketing activities as appropriate.

*What we would like you to bring to our team:*

*Essential:*
* Demonstrable success of increasing brand visibility and sales leads.
* Demonstrable success of increasing followers and brand awareness on relevant social media sites, particularly Linkedin.
* Demonstrable success of producing and managing email campaigns to bring in new sales leads.
* Ability to write creative copy that will appeal to an regional customer base.
* Ability to link between HQ marketing team and local subsidiary teams.

*Our values are at the heart of everything we do.*
* *We are Pioneers*
* *We are in it Together*
* *We do the Right Thing*

This is a great opportunity to join us at a time of rapid growth.

We offer a fast-paced, energetic and creative environment, working with the latest technologies.

We have a great track record of developing talent, offering ongoing training, professional study support and career opportunities.

*NO AGENCIES PLEASE.* We do not accept speculative agency CVs. Any CV received by us will be treated as a gift and not eligible for an agency fee.

Job Type: Full-time

Schedule:
* Monday to Friday

Work Location: In person