Marketing Specialist

3 weeks ago


Helena, United States The Staff Pad Full time
Job DescriptionJob Description

POSITION TITLE - MARKETING SPECIALIST

KEY RESPONSIBILITIES

Collateral Design and Production:

- Create various promotional and informational materials.

- Design digital and physical signage, brochures, flyers, newsletters, event materials, social media graphics, and website content.

Copywriting and Content Development:

- Develop content for website, advertising, email, newsletters, and other marketing collateral.

- Perform website updates and respond to website inquiries.

Campaign Support:

- Assist in developing and executing marketing campaigns for physicians, service lines, and brand initiatives.

- Support media plan execution and manage vendor relationships for ad placements.

Internal Liaison:

- Coordinate marketing requests and deliverables through the project management system.

- Oversee new physician marketing process and manage provider onboarding/off-boarding.

Analytics and Reporting:

- Track media placements, manage creative assets, and generate campaign reports.

- Maintain marketing dashboards and KPI analytics.

Brand Management:

- Ensure brand collateral is updated and correctly posted throughout facilities.

- Manage signage and wayfinding systems within the health system.


QUALIFICATIONS

- Experience:

- 1-2 years of relevant experience or strong entry-level marketing skills.

- Basic desktop publishing experience; proficiency in Adobe Creative Suite is a plus.

- Strong writing and organizational skills.

- Experience with digital communication platforms, social media, and CMS; Drupal and Asana experience preferred.

- Healthcare experience is advantageous but not required.

Education:

- Bachelor’s degree in marketing, communications, or journalism preferred, or equivalent experience.

Licenses/Certifications:

- Must have a current Montana State Driver’s License.


Detailed Responsibilities Breakdown

1. Design and Production:

- Develop and design promotional items (screen savers, internal signs, flyers, brochures, newsletters).

- Create event materials, social media graphics, and website visuals.

- Ensure all designs adhere to brand guidelines and are creative and original.

2. Content Creation:

- Write and develop messages for various platforms (website, advertising, emails, newsletters).

- Maintain and update website content and manage email inquiries.

3. Campaign Management:

- Assist in planning and executing marketing strategies.

- Coordinate media buys and maintain relationships with media and digital vendors.

4. Internal Collaboration:

- Act as the point of contact for internal marketing requests.

- Manage the development of external newsletters, including content creation and distribution.

- Oversee new physician marketing efforts.

5. Analytics and Metrics:

- Track and analyze media placements.

- Create reports to monitor campaign performance and maintain KPI dashboards.

6. Brand and Asset Management:

- Manage and refresh brand collateral throughout facilities.

- Maintain creative asset and photo libraries.

7. Event Participation:

- Represent the organization at various events, ensuring professional and confident communication.


Tools and Platforms

- Adobe Creative Suite (preferred for design tasks).

- Knowledge of social media platforms and content management systems.

- Experience with Drupal and Asana is beneficial.






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