Energy Efficiency Market Development Manager

1 week ago

Ashland City, United States A. O. Smith Full time
AOS/Ashland City, TN

A. O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world's leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications. A. O. Smith is headquartered in Milwaukee, Wisconsin, with approximately 12,000 employees at operations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.

Based out of our Ashland City, TN office, this role is eligible to participate in our hybrid work program, which allows employees to work remotely up to two days per week. New employees in eligible roles can apply for this program after successfully completing their initial 90 days of employment.

Primary Function

This role will be responsible for the strategy development and market activation for our ENERGY STAR residential and commercial water heaters. This role will engage a broad range of cross functional employees to ensure that the organization is aligned around the latest developments in this segment. This role will be responsible for the strategy development and market activation for our products within the utility sector. This role will engage a broad range of cross functional employees to ensure that the organization is aligned around the latest developments in this segment.

Responsibilities

  • Implement instant rebate programs through wholesale and retail channels
  • Convince Utilities, Government agencies and Implementers to redeploy funds into the most effective rebate programs
  • Present program best practices at industry events (I.e: ENERGY STAR Product Partner Meeting)
  • Lead the effort for A. O. Smith to be recognized every year by the EPA for sustained excellence in Energy Efficiency
  • Represent AOS at the ENERGY STAR Manufacturer Action Council [ESMAC], led by the EPA and participate in Contractor orientation trainings
  • Effectively monitor program funding and the AOS share of program performance for each incentive program
  • Hold key role in our government and industry relations council
  • Develop supporting collateral material for Rep Agencies, Distributors, Contractors and Store Associates
  • Collaborate with creative agencies (internal/external) to develop targeted marketing campaigns to promote the market incentives
  • Leverage opportunities where co-marketing funds are available (may include co-branding and direct mail, email and social media placements among others)
  • Perform statistical analysis that evaluates targeted market potential (high propensity to purchase) within a State or a utility service area
  • Conduct local training sessions targeted at wholesale and retail representative organizations, distributors, contractors and consumers on the advantages of energy efficient technologies and the existence of market incentives
  • Collaborate with internal training team to leverage digital training assets
  • Provide insight on possible enhancements to existing products as well as concepts for new product development to further reach key customers within segment
  • Look for opportunities to promote grid enabled water heaters. Relay the program opportunities to our Product management team to facilitate grid integration with the Utilities.
  • Perform other responsibilities as assigned
Qualifications
  • Bachelor's Degree in Business Management or Marketing
  • 5+ years related work experience
    • Experience of Midstream program design and field implementation at a Utility, program implementation firm or Federal/State government agency is preferred.
Additional Qualifications:
  • MBA Preferred but not required
  • Experience with developing and implementing digital marketing efforts
  • Detail-oriented
  • Ability to work under tight deadlines in a fast-paced environment handling multiple tasks
  • Quick learner - ability to gain product and channel knowledge for multiple brands
  • Must be resourceful, team-oriented and have strong problem-solving skills
  • Excellent communication skills - ability to engage all levels of the organization
  • Professional presentation skills


Education

Bachelor's Degree in Business Management or Marketing

Years of Experience

Minimum of 5 years related work experience

We Offer

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.

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