Paid Search Buyer, Health Media

This range is provided by Havas Edge. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $75,000.00/yr - $85,000.00/yr Direct message the job poster from Havas Edge Paid Search Buyer is a key member of the Health Media Hub team and will directly support the Health Media Hub team with Paid Search media buying, analysis, optimization, and management of tactical paid search media plans for healthcare client accounts. You will proactively provide recommendations, ensure campaigns are meeting/exceeding goals, and continually analyze campaign to boost performance. Additionally, you will play a key role in providing and presenting data to HMH team members and internal departments to ensure strategic direction and goals are achieved and reflected in tactical Paid Search channel plan recommendations. You may also be responsible for independently managing smaller, less-demanding clients and are also expected to maintain a high-level knowledge of your clients’ line of business by staying on top of industry trends and the rules and regulations in pharmaceutical advertising. WHAT YOU’LL DO: Campaign Management Keyword and ad copy development, and campaign structuring Set-up and management of campaigns across Google & Microsoft, with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector and industry considerations, landing pages & tracking requirements Provide strategic recommendation and guidance on pharma specific rules and general FDA media knowledge. Oversee daily, weekly & monthly spend in-line with targets and budgets Support strategy development for clients, along with account and campaign forecasts Work closely with Associates to own new testing and optimizations ideas to drive campaign performance Understanding of additional vendors that could provide value to clients Be an expert on best practices to manage keywords, ad groups, ads, etc. (inc. trafficking keywords) Bid Management & Optimization Expertise in the manual and smart bidding solutions in the respective channels, and what makes sense for a given client based on their goals/performance Familiarization with bid management tools such as Kenshoo, DS3 and Marin a bonus Ensure budgets are correctly optimized and managed according to forecast and/or plans Ad analysis and new ad creation, with regular a/b testing Monitor and analyze Competitor activity through Auction Insights as well competitor monitoring tools (ex: SEM Rush), providing key insight and trends to clients Reporting Create and ensure accurate reporting to account/client specifications & KPI’s Monitor & analyze performance media data, via daily, weekly, monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance media performance Ensure client accounts are maintaining performance against targets/objectives Interpret & provide insight on performance reporting Present performance updates to clients on a regular and ad-hoc basis Other Responsibilities: Perform accurate and timely billings and reconciliation Support digital team members on client accounts when needed or requested Stay apprised of industry standards, new media programs/opportunities, and certifications for Paid Search WHO YOU ARE: Position Requirements: Minimum of 3-4 years’ experience in executing paid search media campaigns Must have experience (2-3 years) managing pharmaceutical search campaigns You are experienced in Google Analytics, Bing, AdWords, Pay Per Click, etc. You have a solid understanding of paid search media research and how to leverage data You understand the elements of strategic marketing performance planning and can actively participate to deliver against it You have demonstrated success in 'owning' high-quality campaigns that have provided measurable and meaningful results You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion You work well under pressure, while maintaining accuracy, strict confidentiality, and a professional demeanor You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork You have outstanding written and oral communications skills and the ability to think strategically You have a high level of attention to detail and organization You have a desire and ability to thrive in a fast-paced environment You demonstrate high initiative and willingness to assume greater responsibility You are self-motivated and productive in both independently and in a collaborative team setting Preferred Education, Experience, and Skills: Bachelor’s Degree in Marketing, Advertising, or related field of study You have experience working in a media planning capacity for an agency or advertiser You demonstrate a complete understanding of agency planning procedures and internal capabilities You show proven success in establishing, building, and maintaining relationships with clients You are proficient in Microsoft PowerPoint (i.e. deck building) and Microsoft Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights You are familiar with the principles of marketing and advertising, media concepts and terms, creative, and budget requirements WHO WE ARE: Build the Business. Build the Brand. At Havas Edge we influence people to act by combining multi-channel marketing and commerce, plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our clients’ brands. We are an award-winning, international, performance marketing agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel; a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast, and media domains, we help our clients build their businesses and brands - in that order. Havas Edge is part of the Edge Performance Network (EPN), a full-service, global performance marketing network. The EPN offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning, and buying across all channels, as well as the industry’s best attribution and modeling capabilities. We are a full-service, direct response agency, headquartered in Carlsbad, CA with offices and affiliated offices in Boston, MA; Dallas, TX; London, UK; Los Angeles, CA; and Paris, FR. Havas Edge is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other basis provided by federal, state, or local law. We foster a culture where ideas and decisions from all people help us grow, innovate, and create the best work to be relevant in a rapidly changing world. We offer a competitive salary, comprehensive benefits package, 401(k) match, and more We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity. Ready to join? #J-18808-Ljbffr