Programmatic Media Buyer

This range is provided by Havas Edge. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$75,000.00/yr - $85,000.00/yrDirect message the job poster from Havas EdgeTalent Acquisition Manager @ Havas Edge | Recruitment ExpertOpen to: Los Angeles, Carlsbad, Dallas, & Boston offices for this opportunity.WHAT WE NEEDThe Programmatic Media Buyer will manage the delivery of our programmatic campaigns and will drive success for a broad range of advertisers in a fast-paced, results-driven, client focused environment.The opportunity is to join a growing team as we build our programmatic services in audience-based advertising to new and existing clients with a focus on OTT/CTV. You will be responsible for proposing, implementing, monitoring, and optimizing advertising campaigns in programmatic platforms (DSPs) for your own portfolio of clients and help maximize performance of the campaigns, while contributing to the wider marketing objectives of globally recognized brands. You will interpret campaign performance while providing creative insights, reporting, and media solutions to meet campaign challenges.Within this role, you will gain exposure to emerging media technologies and programmatic strategies that will help create a valuable foundation for a career in media.WHAT YOU’LL DOOwn and manage the complete programmatic campaign life cycle inclusive of planning, buying, creative and pixel management, optimization, on-going account management, making recommendations, etc.Actively set-up, execute, manage, and optimize numerous campaigns within multiple DSPs simultaneouslyPerform daily campaign pacing adjustments to deliver on campaign budgets and tactics are being optimized towards relevant objectives and KPIsOptimize campaign performance daily using BI (Business Intelligence) tools and excel based data analysisUse critical thinking & analytical skills to analyze complex data sets to make decisions to beat client goalsPerform weekly analysis of top performing domains and 3rd party statisticsRun weekly reports of management statistics for client’s campaigns (performance, pacing etc.) and communicate performance reports and learnings with client(s), internal stakeholders, and agency partnersExecute updates to programmatic media plans as neededDevelop an understanding of A/B and split testing methodologies on campaigns under the direction of the Programmatic DirectorServe as a programmatic expert to clients around Havas Edge technology and expertise, and what sets us apart from competitorsDevelop a thorough understanding of the wider programmatic ecosystem and the modern media agencyExemplify curiosity and keep abreast of industry developments, learning new technology platforms to provide recommendations to client teamsWHO YOU AREMINIMUM REQUIREMENTS:Minimum 3-5 years’ experience in programmatic media buying (performance driven preferred)You have hands-on experience working in self-serve Demand Side PlatformsYou are familiar with campaign success metrics: conversions, pacing, target CPA’s, secondary conversionsYou have prior experience in reporting, strategic planning, and performance management of campaignsYou have strong analytical/quantitative skills with the ability to draw insights from large data setsYou demonstrate solid troubleshooting and problem-solving skills; ability to use the results of investigation and analysis to make effective strategic decisionsYou can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completionYou work well under pressure, while maintaining accuracy, strict confidentiality, and a professional demeanorYou enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamworkYou are productive in both an independent and collaborative team settingYou have strong interpersonal communication skills, both written and verbalYou have a high level of attention to detail and organizationYou have a desire and ability to thrive in a fast-paced environmentYou are a self-motivated individual who can work both independently and in a team environmentYou have a desire to increase your knowledge and skills around programmatic technology, digital and online mediaPREFERRED EDUCATION AND SKILLS:Bachelor's Degree in Marketing, Advertising, Communications or in an analytical or quantitative disciplineYou have prior working experience in an agency or publisher environmentYou have direct hands-on experience working in any of the following DSPs: Google DoubleClick Bid Manager, TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, Thunder, AppNexus, MediaMathYou have a solid understanding of the digital advertising landscape; audience buying a plusYou are proficient in Microsoft Excel (i.e. Pivot Tables, VLOOKUPs) and Microsoft PowerPointYou are experienced with ancillary technologies: DMP, ad serving solutions, tag management and operations, including types of tag, their differences and what to use in certain scenariosYou have experience with contextual targeting and research toolsYou are familiar with attribution modelingWHO WE AREBuild the Business. Build the Brand.At Havas Edge we influence people to act by combining multi-channel marketing and commerce plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our client’s brands.Havas Edge is an award-winning international performance marketing agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel, a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast and media domains, we help our clients build their businesses and brands - in that order.Havas Edge is also part of the Edge Performance Network, a full-service, global performance marketing network. The Edge Performance Network offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning and buying across all channels, as well as the industry’s best attribution and modeling capabilities.We are a full-service, direct response agency, headquartered in Carlsbad, CA with offices and affiliated offices in Boston, MA; Dallas, TX; London, UK; Los Angeles, CA; and Paris, FR.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionAdvertising and MarketingIndustriesAdvertising Services and Marketing Services #J-18808-Ljbffr