Director, Paid Search

3 weeks ago


Boston, United States Orca Pacific: A Monks Company Full time

About The RoleWe are looking for a strong, passionate, and energetic Paid Search professional to drive growth and strategic oversight across the paid search department with a focus on our largest accounts. This person should be passionate about search-driven performance marketing and well-versed in other digital acquisition channels. A people-focused leader who enjoys hands-on, cross-functional collaboration and wants to join a fast-growing, innovative digital agency that is hyper-focused on client performance and ROI.ResponsibilitiesServe as Paid Search Lead on one or more of the larger search accounts, delivering strategy and hands-on optimizations with other Paid Search and channel team members, owning Paid Search strategy for multiple accounts.Present Paid Search strategy, performance, and tactical priorities to client stakeholders, using storytelling to simplify complex search strategies and present them as clear, impactful campaign recommendations.Partner with cross-channel leads on creating a holistic media plan, inclusive of forecasting/budgets, testing, tactical plans, and reporting; understand insights to inform performance changes and direct optimizations.Define roles & responsibilities for client Paid Search teams, and delegate work to supporting team members.Own pacing across your book of business and ensure all campaigns are spending to the desired target.Drive Paid Search strategy, innovation, and testing on your book of business while improving performance; develop quarterly or annual roadmaps to keep advanced accounts with the latest trends and opportunities.Opportunity to manage others, from Account Managers to Associate Directors; manage your team in advanced SEM skills, multi-channel digital marketing strategy, and client management skills, including projections and analytics reporting; deliver feedback and performance reviews.Serve as a senior sponsor on your team’s accounts, developing senior client relationships and guiding holistic digital strategy.Willingness to join in-person team meetings, events, and client presentations as business needs arise (est. 1-2 times per quarter).Strong communication and professional presence required; work closely with Google, Bing, and other vendor partners on client strategy and planning, goals, testing, expansion opportunities, and account health.Contribute to overall department trainings, POVs, award submissions, and case studies; participate in new business pitches and audits across the Google ecosystem.Client & Revenue OversightGenerate and oversee strong revenue growth from client renewals.Participate in onboardings, renewal calls, and other important client communications with top Google advertising accounts.Develop a detailed understanding of clients’ products, industry, marketing goals, and objectives.Analyze performance data and KPIs.About You7+ years of Paid Search experiencePassion and willingness to embrace Automation and AIYou are comfortable with script adoption, using AI to help with reporting, insights, and visuals for presentationsYou are open to testing different workflows utilizing AI to help you optimize your output, stay organized across projects, and create efficienciesPossess a strong POV on the future of search and the role of AI/automation across SEM/ShoppingExperience handling direct management of Paid Search budgets of at least $1MM in monthly ad spendExperience directing strategy for B2B Lead Generation clientsBonus for those with experience managing multiple lines of businessExperience in YouTube, App Campaigns, Performance Max, Demand Gen, in addition to traditional paid search and shoppingAdvanced slide presentation skillsIntermediate to advanced Excel and Google Sheet skillsYou can use strong and persuasive communication when discussing paid search performance with clients and your teamAbility to work collaboratively across large teamsExperience presenting paid search strategy to marketing executives, large teams, and senior audiences (VP+)Have 3+ years of management experience with at least two direct reportsExperience with a bid management platform such as SA360, Skai, Marin, etc. (preferred)4-year college degree or equivalent work experienceAt Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.BenefitsExcellent, full coverage medical, dental, and vision insurance with employer-paid HRAGenerous PTO and 15 company-wide holidays401k with company contributionPaid parental leaveWork-life balance with an emphasis on personal well-beingCareer growth in a disruptor space & entrepreneurial opportunities within the Monks networkA globally diverse and inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and moreSalary Range $118,000—$139,000 USDAbout MonksMonks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition. Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions\' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us. #J-18808-Ljbffr



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