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Marketing & Sales Coordinator

4 months ago

Midland, United States Livlen Media Full time
Job Description
Livlen Media is a local-first, social-first digital marketing agency focused on helping local businesses get found online through social media management, website design and maintenance, local search optimization, search engine optimization (SEO), reputation management along with photography & videography.

As a boutique agency, we work with a variety of clients that are primarily in consumer facing industries. We also support the functions of several in-house brands. All of the Livlen Media team is multi-skilled and cross-functional and supporting the functions of various brands and departments. No two days are the same - the ideal candidate will thrive in a start-up environment and be willing to add value, be self-directed, and take initiative without being micromanaged.

Your main responsibilities include conducting market research, producing promotional materials, and analyzing sales data. Our ideal candidate is able to interpret customers' behavior and suggest creative ways to increase brand awareness through content creation, video production, and offsite events. If you have excellent communication skills and a passion for sales & marketing strategies, we want to meet you. Ultimately, you will ensure our company's marketing & sales efforts help us achieve our immediate and long-term business goals.

Responsibilities
  • Conduct research to analyze customers' behavior (e.g. purchasing habits, trends and preferences)
  • Design and implement successful marketing campaigns
  • Create content with a clear objective in mind through graphic design, photography, or videography
  • Set up tracking systems for online marketing activities
  • Track progress with Marketing Managers and/or Marketing Specialists
  • Identify and analyze competitors
  • Prepare reports by collecting and analyzing sales/marketing data
  • Produce promotional materials and/or coordinate with the team in order to do so
  • Craft clear product marketing copy
  • Organize promotional activities for new products/services
  • Prepare (monthly, quarterly and annual) forecasts

Analyze the MarketIdentifying potential customers helps with marketing decisions. Gaining the attention of teenagers, for instance, likely involves using social media. The candidate should dexamine the needs, wants, and purchasing patterns of their target audience. They also keep an eye on how competitors present themselves.

Oversee ActivitiesFrom the design of a new logo to outlets where company literature will be placed, the candidate will have their hands on just about anything that relates to image. They also play a role in deciding things such as which conventions sales staff should attend, where product samples should be distributed, or which incentive programs might best attract customers.

Liaise Between DepartmentsMultiple departments depend on the sales and marketing coordinator. You will act as a point of contact, a source of information, and a go-between to convey information quickly and accurately. By keeping everyone in the loop, you will be respponsible to ensure consistency. A change in text, for instance, needs to be conveyed to the art department so that images can be repositioned accordingly.

Provide ReportsManagement wants to see the results of various initiatives. Sales and marketing coordinators gather pertinent information and organize it into visual or written presentations.

Attract New ClientsThe ideal candidate will always on the lookout for ways to build Livlen Media & in-house brands' customer base. They may, for example, supply the sales team with possible leads or make a presentation to a group that could be a good match for the employer's product or service offerings.

Requirements
  • Creativity - thinking outside the box leads to exciting campaigns that grab attention and generate sales
  • Data analysis - should be comfortable inputting and interpreting data in order to draw sensible conclusions
  • Salesmanship - understanding the target audience and presenting information and content to them in ways that will lead to a positive impression of the company boosts profits
  • Organization skills - managing the efforts of multiple people and departments to achieve desired results requires staying on top of things and collaborating extensively
  • Problem-solving skills - critical examination to pinpoint reasons behind situations, such as why sales totals were less than predicted or why an internet campaign isn't drawing sufficient traffic
  • Communication - the ability to communicate both with the team and manager will be critical to the success of the candidates. You will be provided wiith the tools necessary to do so remotely and are encouraged to ask questions and ask for clarification or support when needed.
  • Time Management - you will be responsible to track your hours towards specific tasks, projects, and clients as well as working remotely and setting your own schedule to accomplish much of your work independently/remotely.


Experience & Education
  • Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
  • Knowledge of traditional and digital marketing tools
  • Experience with research methods using data analytics software
  • Expertise with SEO/SEM campaigns
  • Solid computer skills, including MS Office, web analytics and Google Adwords
  • Familiarity with Customer Relationship Management and Content Management System software
  • Excellent communication and presentation skills
  • BSc degree in Marketing or relevant field
Benefits
  • Hybrid Remote/In-Person Schedule: all of our team is empowered to manage their own schedule to suit their lifestyle while also maintaining collaborative, in-person time.
  • Paid Training: You will be encouraged to seek out and complete ongoing training opportunities to hone your skills and to stay up-to-date in your field/fields of interest.