Senior Director of Marketing and Sales

Oak View Group: Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet. Position Summary: Utilizing initiative and independent judgment, the Senior Director of Marketing and Sales oversees the Marketing, Sales and the Box Office as well as assisting the General Manager in planning, directing and managing the day-to-day operations of public relations, event services, financial management, booking, and safety and security. In addition to day-to-day Marketing, Sales and Box Office oversight, this role will assist in the development and growth of our professional staff who direct various sections in day-to-day operations. Responsibility further includes evaluation and development of recommendations to improve organizational administration, procedures, policies, and programs. This role pays a yearly salary of $80,000 to $95,000 and is bonus eligible. Benefits for FT roles: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays). This position will remain open until December 31, 2024. About the Venue: The Venue Management Division of Oak View Group has an exciting opening for a Senior Director of Marketing and Sales at the campus of UMass Lowell (UML) for the Tsongas Center, a 7,000 seat multi-purpose arena. The Tsongas Center is one of the premier arenas in the New England region and is home to UML Division I Men’s Ice Hockey, Men’s and Women’s basketball programs, as well as the Boston Fleet of the PWHL, Massachusetts Pirates Indoor Football team and a variety of events including concerts, family shows, comedy, and other live events. The Tsongas Center serves as a public venue to the community and has been a staple of the region for over 25 years. Responsibilities: Supports the General Manager in planning, directing and managing the day-to-day operations of the complex including box office, sales, marketing, public relations, finance, human resources, event services, operations, housekeeping, maintenance, safety and security. Assist the General Manager by working directly with the department directors in developing operating budgets and revenue projections. Assists General Manager to recruit, select, lead, motivate and evaluate director level staff; provide and coordinate training as needed; work with employees to correct deficiencies; implement discipline and termination procedures. Address and recommend actions on all personnel matters. Work with the departmental directors in the day-to-day management of their various departmental disciplines; review and evaluate processes and results; identify and resolve deficiencies and challenges. Demonstrate continuous effort to improve operations, decrease turnaround times, streamline work processes, and work cooperatively and jointly to provide quality seamless customer service. Develop and implement programs, policies, and procedures for the complex. Assist the General Manager in the oversight of the facility’s contract service partners. Develop or direct the development and preparation of comprehensive management reports and manuals (i.e. Operations manual, Event Handbook, Annual Facility Report, Booking Policies, etc.). Participate and lead various interdepartmental project groups, special projects, and task forces. Conduct a variety of organizational studies, investigations, and operational studies; recommend modifications to programs, policies, and procedures as appropriate. Represent the General Manager as needed at various meetings. Develop marketing plans and strategies for events exercising sound judgment. Implement marketing plans including creation of advertising materials, media buying, promotions, grassroots, interactive efforts and public relations for events. Negotiate, close, and implement media and promotional agreements for the Tsongas Center. Prepare written letters of agreements including negotiating terms, prepare weekly corporate marketing reports and participate in monthly conference calls with other Spectra Venue Management entities. Create collateral materials such as print ads, promotional pieces, posters, schedules, calendars and various ticket brochures from concept to completion. Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events. Manage, maintain and engage fans on all forms of social media. Work with UMass Lowell Athletics on cross promotion for Hockey and Men’s & Women’s Basketball as well as coordinate marketing efforts between promoters, artist management and local media. Direct and plan promotional projects and coordinate focused marketing programs developed to enhance overall building image and reputation. Participate on a variety of committees; attend and participate in professional group meetings; stay abreast of new trends and innovations in the field of sales and marketing. Respond to and resolve difficult and sensitive inquiries and complaints. Develop and implement media drop and public relations campaigns. Research projects/upcoming shows. Update website, marquee and in-arena address systems (including flyers, posters, TV’s creative). Manage database and email campaigns, develop new marketing programs and initiatives to maximize ticket sales such as third party partnerships, new media avenues. Participate in the development and implementation of annual marketing goals, objectives, policies and priorities. Work in conjunction with Group Sales, Premium Services and Corporate Partnership managers to maximize revenues. Establish and maintain effective working relationships with staff, facility stakeholders and facility users. Complete all duties with a customer service focus through teamwork and dedication to OVG’s principles. Other duties and responsibilities as assigned. Qualifications: Minimum 5-7 years’ experience of increasing responsibility in professional public assembly facility management. Minimum 2 years of direct supervisory experience at the Director Level. Minimum of 2 years of experience in marketing at a public assembly facility. Bachelor’s Degree from an accredited college or university in public assembly facility management, hospitality management, business administration or a related field (Other combinations of experience and education that meet these requirements may be submitted). Experience employing modern management methods, long-range planning, principles of budgeting, and leadership skills. Working knowledge of box office, sales, marketing, event services, safety and security, facility maintenance and housekeeping, finance and human resources, audiovisual, telecommunications, and food and beverage operations. Experience in contract development and negotiations, including facility use license agreements, service agreements and sponsorship agreements. Excellent customer service skills. Knowledge of EEOC, FSLA, OSHA, ADA and other employment regulations. Excellent communications and inter-personal skills. Work a flexible schedule including early mornings, days, evenings, overnight, weekends, holidays, extended (long) workdays and extended number of days. Strengthened by our Differences. United to Make a Difference: At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people , improves our service , and raises our excellence . Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds. Equal Opportunity Employer: Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law. #J-18808-Ljbffr