Director of Demand Generation

7 days ago

Pleasanton, United States RadiantSecurity Full time
About us

Radiant Security is the maker of the industry's first AI SOC Analyst, which uses Gen AI to emulate the experience, processes, and decision-making of top-tier security analysts. With Radiant, alerts are sent to our AI analyst before they go to the SOC. Each alert is subjected to dozens to hundreds of dynamically selected tests used to determine maliciousness. Within 3 minutes decision-ready results are available that include a detailed incident summary, root cause analysis, and an incident specific response plan. This means, by the time an analyst sees an incident they know if it was real, what happened, what caused it, and have a plan to fix it. After reviewing the report, analysts can respond manually using AI generated, step-by-step instructions on how to respond to this incident, using single-click responses which run over API connections to take corrective actions, or with fully automated response that runs without human intervention. With Radiant, SOC teams detect more attacks, respond more rapidly, and get more done.

About the role

We are looking for a highly motivated and experienced Director of Demand Generation to join our team. The ideal candidate will be a strong individual contributor with the ability to build out our demand generation program and eventually hire and manage the required team. This person will play a crucial role in developing and executing strategies to drive qualified leads and revenue growth in a fast-paced startup environment.

Key Responsibilities:
  • Develop and execute comprehensive demand generation strategies to drive qualified leads and revenue growth.
  • Collaborate with cross-functional teams, including sales, product, and marketing, to align demand generation efforts with business goals.
  • Create, manage, and optimize multi-channel marketing campaigns, including email marketing, content marketing, social media, webinars, and events.
  • Analyze and report on campaign performance, providing insights and recommendations for continuous improvement.
  • Identify and implement marketing technologies and tools to enhance demand generation efforts.
  • Build and manage a high-performing demand generation team as the program scales.
  • Stay up-to-date with industry trends and best practices in demand generation and cybersecurity.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
  • 7+ years of experience in demand generation, preferably in the cybersecurity industry.
  • Proven track record of developing and executing successful demand generation campaigns.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team in a fast-paced, startup environment.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce, Hubspot, etc.).
  • Demonstrated ability to build and manage a team.
Benefits
  • Health, Dental, and Vision Insurance
  • Stay Healthy subsidy (for gym and sports)
  • Unlimited PTO
  • Parental leave

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