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Digital Account Manager
2 months ago
Compulse, the creative agency arm of Sinclair Broadcast Group, is looking for a Digital Account Manager to efficiently lead the day-to-day management of client accounts. This person is responsible for owning and maintaining positive client relationships while growing current accounts and meeting goals for complex clients. This candidate must be proactive, a multitasker, positive and solution driven. They must have a digital background and be able to thrive in a fast-paced, team environment. Responsibilities include: Management of the day-to-day optimization of campaigns such as OTT, search engine marketing, social media marketing, and programmatic. Experience placing programmatic campaigns in a demand side platform preferred, but not required. Experience placing campaigns for Facebook, YouTube or Search is a plus. Must be able to manage a client relationship while working alongside a sales team Must be proactive in researching and analyzing a client’s digital landscape, identifying new opportunities and presenting those ideas to clients and sales teams Take ownership of client needs and requests ensuring all campaign requirements are executed in a timely manner and set up correctly Work with the agency’s digital sales management team to build retention plans and prevent client churn, and work proactively to retain lapsing accounts Will be responsible for post-campaign analysis and reporting and must be able to deliver those results to clients Must become an expert on the agency’s digital offerings and developing and understanding media plans Will work with the agency’s vendor partners to ensure accurate and timely execution of campaigns Must be comfortable training clients and/or sales reps on digital products Must be able to lead client meetings around campaign status and marketing plans Must be able to work efficiently within the company’s software applications Must be comfortable participating and engaging on camera for company/team/client meetings Must be able to proactively stay up to date on digital knowledge Must be able to collaborate and at times train other members of the team as needed Must be a team player Other agency duties as assigned Qualifications: 5 years-experience at a digital marketing agency or publisher 2 years-experience in senior level client relationships 2 years-experience in search engine marketing Experience working with a demand side platform is highly preferred Strong acumen for technical account problem solving - including analytic, troubleshooting, and general problem-solving abilities is recommended Bachelor’s Degree required Must have advanced knowledge of digital marketing products including outreach, social, search and OTT Experience with Google Analytics and the ability to read and interpret them for clients Must be proficient in Microsoft Office products Must be able to work remotely and time manage efficiently and independently Must be available by phone, email, IM and video calls Must be organized, and excel at multi-tasking Must be comfortable managing multiple campaigns simultaneously Strong written and oral communication skills Must be solutions oriented and take a proactive approach in implementing them Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace About Sinclair Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net . About the Team The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
