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Senior Manager, Brand Communications

2 months ago

Oregon, United States adidas Full time

Senior Manager, Brand Communications (Collaborations & Partnerships) Must be fluent in English and Spanish. Must be willing to relocate to Portland, OR.

Purpose & Overall Relevance for the Organization:

The Sr. Manager Storytelling drives the development of an integrated, through-the-line, marketing communications package to support adidas global and specific BU marketing and business objectives.

Key Responsibilities: Act as partner to the BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.

Manage development of short and long-term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives.

Create comprehensive action plans for all BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies, including all the internal stakeholders: social, PR, digital, retail.

Remain up-to-date on the fast-developing Media Environment in general and New Media technologies and opportunities in particular.

Ensure constant communication with markets to enable the local opportunities to activate and amplify the partnership.

Identify communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.

Manage global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.

Manage and guide agency towards creative concept that meets objectives and works across disciplines and global markets.

Oversee development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards and delivered on time for execution.

Design and monitor the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.

Design post-campaign evaluation performance by conducting or coordinating research and tracking project development, collating results into regular quality reports.

Manage communications and advertising specific budgets and spending strategies to ensure communication activities are developed with regional use and implementation issues in mind.

Authorities (possibility): Limited Representational Authority (i.A.)

Key Relationships: Brand adidas: Brand Management

Brand adidas: other BUs Brand Marketing

Local Markets

External partners and key accounts

Knowledge, Skills and Abilities: Strong interpersonal/communication skills and high level of strategic thinking.

Broad experience in marketing communications, campaign development and execution.

Deep-rooted understanding of an ever-changing marketing landscape and advanced experience in project management.

Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and/or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.

Broad understanding of and passion for the sports and fashion/entertainment industry.

Excellent presentation and organizational skills.

Strategic thinker.

Requisite Education and Experience / Minimum Qualifications: Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.

8+ years industry and/or relevant work experience.

Fluent written and spoken English and Spanish language skills.

Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES, OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETES MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our companys standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

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