Social Media Content Marketing Manager

4 weeks ago

Waltham, United States Arvato Full time

Social Media Content Marketing Manager (B2B) Join to apply for the Social Media Content Marketing Manager role at Arvato In this role, as the Social Media & Content Marketing Manager (B2B), you will build, maintain, and grow Arvato’s community of clients & prospects by creating and sharing relevant content, as well as networking through social media, email, and phone. Acting as a support to the Business Development Team, you must plan persuasive approaches and pitches that will convince potential clients to do business with Arvato. You must develop a rapport with our target community and support introductions to the Business Development Team. YOUR TASKS Create and implement social media strategies and campaigns to drive engagement, awareness, and action to advance our brand awareness and lead generation Draft, edit, design, post, and manage content across multiple social media channels – especially LinkedIn, Twitter, and Instagram Continuously screen & analyze Arvato’s solutions & capabilities and client operations for relevant best practices, competitive strength, and unique selling points as input for posts and storytelling Analyze the competition and their strengths and weaknesses, and position Arvato’s strengths against them Monitor & analyze campaign and social media KPIs, develop monthly reporting, and initiate optimizations and recommendations for improvements Create and publish press releases PR in cooperation with our corporate PR team and build relationships to relevant media, editors, and influencers Research potential clients and identify decision makers within the client organization, and document findings on the CRM system YOUR PROFILE 3+ years proven work experience in B2B marketing with a focus on social media and content marketing Established contacts and presence with social media channels – especially LinkedIn, Twitter, and Instagram BS/BA degree in Marketing or a relevant field Experience using AI tools for content creation, automation, and analytics (e.g., ChatGPT, Jasper, Midjourney, Notion AI, etc.) Familiarity with AI-driven ad targeting and performance optimization Industry experience in logistics outsourcing / 3PL preferred Excellent writing skills (posts, articles, press releases) Ability to self-manage, juggle multiple priorities, and pay strong attention to details Excellent listening and communication skills with a strong ability to create and build relationships Ability to produce high-quality work in a fast-paced, deadline-driven team environment WE OFFER Medical, Dental, Vision, Life Insurance, and Disability Pay 401(k) with company matching up to 6% Paid Time Off, including paid holidays Flexible Spending Accounts Voluntary benefits such as legal and financial assistance, pet insurance, and more Employee Assistance Program Ongoing employee development opportunities including tuition reimbursement, scholarships, and training Commuter benefits Employee engagement activities Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industries: Transportation, Logistics, Supply Chain and Storage Referrals increase your chances of interviewing at Arvato by 2x. #J-18808-Ljbffr

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