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Video, Marketing Manager
3 weeks ago
ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.About the Role We’re looking for a Video Marketing Manager who lives and breathes video. Not just someone who can edit, but someone who understands video as a language. You know what works on TikTok vs. YouTube, the difference between a scroll-stopper and a skip. You can create and distribute, and you’re just as comfortable in CapCut and Descript as you are building a media plan for YouTube or CTV. You’ll sit at the intersection of brand, content, and performance, leading ZoomInfo’s video marketing strategy and execution for some of our biggest campaigns, launches, and always-on moments. And you’ll bring an AI-first mindset, constantly asking how new tools and workflows can make your content smarter, faster, and more scalable. What You’ll Do: Own end-to-end video distribution strategy Develop distribution plans across organic, paid, social, and CTV for all video assets Partner with brand, video production, social, and performance teams to drive video performance across platforms Define KPIs, reporting cadence, and creative optimization strategies Use AI-driven analytics and performance tools to inform creative decisions and scale winning content faster Create short-form, social-first video content Write, shoot, and edit native video content using CapCut, Descript, Canva, and Adobe Express Translate launches, thought leadership, blog posts, and event moments into vertical, high-impact content Keep a pulse on platform trends, hooks, and styles, and evolve our content accordingly Use AI tools to brainstorm hooks, draft scripts, automate repurposing, and experiment with visual formats Collaborate with internal and external creators Partner with our internal video team to amplify high-production brand and product assets Work cross-functionally to get the most mileage from every piece of video content Coach execs, subject matter experts, and creators to show up confidently on-camera Set and raise the bar Establish best practices across video formats, platforms, and use cases Build repeatable workflows for creation, distribution, and measurement Test and refine creative strategies, experimenting with new formats, hooks, and storytelling techniques Lead the integration of AI into those workflows to reduce production friction and scale execution What You Bring: 5+ years in video marketing, with a deep understanding of both social-first creative production, brand and performance distribution Fluent in editing tools like CapCut, Descript, Adobe Suite, and Canva Basic production skills including lighting, framing, sound, and on-camera presentation Platform-native instincts for what performs on TikTok, LinkedIn, YouTube, Meta, and CTV Sharp storytelling ability with a bias for speed, experimentation, and iteration A data-informed mindset, you know how to measure success and improve based on results A curious, AI-native mindset. You’re always exploring how AI can improve creative quality, save time, or scale impact Comfortable working solo or cross-functionally with designers, creators, and execs Bonus: experience working with influencers, creators, or external video production teams Why This Role This isn’t a siloed content job or a passive “editor” role. You’ll shape how a category-leading brand shows up in motion, on every screen and at every stage of the funnel. You’ll lead strategy and create content. You’ll test, learn, scale. And you’ll help turn ZoomInfo into one of the most recognizable and high-performing B2B brands in video. #LI-AP3 #LI-HybridActual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being.
