Group Sales Manager
3 weeks ago
About Sloomoo Institute
Sloomoo Institute is a rapidly growing interactive experience based on play, #satisfying through handmade slime, tapping into the senses, and ASMR. We are an art-inspired, immersive haven of color, design, and joy. Launched in 2019, Sloomoo Institute now has 5 locations and has been an enormous success, attracting over 1 million guests and billions of media impressions. Our fifth location opened in LA, September 2024, and is already exceeding all expectations. With more domestic and international growth on the near horizon, the future is very bright. Even more, slime play is known to support stress relief as much as it does your imagination Driven by a mission to provide a reprieve from the chaos of the world and screen addiction, the brand has close ties to mental health non-profits and a dedication to inclusion as well as supporting neurodiversity through our experience and our workforce.
Position Summary
The Group Sales Manager is responsible for driving group ticket sales and partnerships across Sloomoo Institute's locations, reporting directly to the CEO. This individual will be solely responsible for managing group bookings, developing sales strategies, and identifying revenue growth opportunities. The role requires a strategic, hands-on approach to both outbound and inbound sales, with a strong focus on relationship-building and delivering revenue goals.
Responsibilities:
- Identify and sell OTA, third party resellers, student (field trips/camp), international group bookings.
- Manage the entire group booking process, from inquiry to completion, ensuring excellent customer experiences.
- Develop and execute strategies to drive group ticket sales growth in collaboration with the CEO.
- Establish and grow relationships with key partners to drive sales and meet objectives.
- Ensure group customers have a seamless booking experience by maintaining close communication throughout the process.
- Efficiently manage the sales pipeline using CRM systems and internal tools.
- In collaboration with marketing develop sales collateral, direct mail and email campaigns.
- Review and analyze sales performance data regularly to adjust strategies for better outcomes.
- Organize and represent Sloomoo at industry events and conferences.
- Ensure group ticket sales account for 10% of total ticket sales revenue.
- Achieve and maintain 80% price integrity for group sales.
- Build lasting relationships that lead to 65% annual group sales retention.
- Ensure that 35% of annual group sales come from new business and partnerships.
- Other responsibilities as assigned.
- 3+ years of experience in sales management, preferably in hospitality, attractions, events, or a similar industry.
- Experience with group sales, event planning, or partnership development is highly valued.
- Demonstrated success in achieving sales targets and driving revenue growth.
- Excellent leadership and organizational skills.
- Strong project management abilities with the capability to handle multiple tasks in a fast-paced environment.
- Strong communication and relationship-building skills.
- Proficiency in using CRM systems and other sales management tools.
- A positive, energetic attitude with a focus on customer satisfaction.
Inclusivity Statement:
Sloomoo Institute is a company that respects and welcomes the uniqueness of each employee and offers everyone the means to find their place and thrive. We are committed to equal employment opportunities, career development opportunities and promoting initiatives aimed at creating a culture that is meaningful, innovative and successful. Sloomoo Institute does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with neurodiversity or a disability or other applicable legally protected characteristics.
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