Dealer Group Account Director

2 weeks ago

Detroit, United States Ansira Full time

**Dealer Group Account Director** Detroit, MI / Sincro

Digital Agency / Full-time

*Sincro provides local digital marketing technology and services to the automotive industry. We offer our customers cutting-edge solutions powered by AI that increase connections with car shoppers to drive sales and customer loyalty. Our name is new, but we have 25 years of experience and thousands of customers in North America and internationally.*

*At Sincro, our roots run deep, our passion is undeniable, and our people and technology are world-class. We value our people and their expertise, support them and invest in them. Sincro employees have a voice that counts. They feel empowered to act. Our culture is authentic, transparent, and inquisitive; we look for opportunities to disrupt the status quo.* Sincro provides local digital marketing technology and services to the automotive industry. We offer our customers cutting-edge solutions powered by AI that increase connections with car shoppers to drive sales and customer loyalty. Our name is new, but we have 25 years of experience and thousands of customers in North America and internationally. At Sincro, our roots run deep, our passion is undeniable, and our people and technology are world-class. We value our people and their expertise, support them and invest in them. Sincro employees have a voice that counts. They feel empowered to act. Our culture is authentic, transparent, and inquisitive; we look for opportunities to disrupt the status quo. Dealer Group Account Directors are the core connection between our influential Dealer Group customers and Sincro. They are the lead point of contact and own retention and growth of our Dealer Group business partnerships. It is their responsibility to drive creation and execution of comprehensive marketing strategies that cover all levels of a Dealer Groups business. They own removing roadblocks and risks to help foster strategic growth, ensuring consistency and cohesion across stakeholders/stores, accelerating digital performance and managing all retentive efforts for any group they partner with. Responsible for product delivery and optimization for key customers, required to hit revenue/retention targets, responsible for digital performance and alignment to client goals. Can manage National Dealer Groups (5+ rooftops) and Strategic Partners (I.e. Influential Dealers, Agencies). **Responsibilities** + Creates and owns group marketing strategies that drive customer business success + Uses customer feedback to influence opportunities for improving performance and product penetration + Forecasts market trends and utilizes them to inform customer strategies + Provides digital marketing analysis and recommendations to all levels of DG Business + Influence customer brand positioning and narrative while targeting the proper audience + Responsible for corporate and rooftop level communication plans and engagement + Own launches of new products and ensure proper integration into customer strategy + Regularly pilots custom strategies that are tailored to unique client needs + Be point of contact for escalations and triaging product and process needs + Own retention efforts for all clients, as well as coordination of save process for any cancellation or client risk + Own growth plan for all customers in efforts to hit yearly group growth initiatives + Drive account team partnerships and meetings that support group day to day business objectives + Owns cross-functional initiatives and projects, reporting successes to leadership and other internal stakeholders + Help drive Dealer Group Agency market positioning, customer case studies and testimonials + Supports driving proposal development for net-new dealer group business wins, and participates in sales meetings as required **Qualifications** + Demonstrates strong familiarity with all aspects of digital marketing, including but not limited to SEO, Paid Advertising, Reputation Management, Conversion Optimization, Social Media Marketing + Shows understanding for incorporation of traditional marketing strategy and impact to digital strategy performance results + Showcases a strong understanding of Google Analytics, and other analytics platforms + Demonstrates outstanding organizational, time management, and communication skills + Works through complex product/client scenarios and solution independently + Demonstrates excellent presentation delivery and creation skills + Independently works with C-Level executives (internally and externally), and drives communication plans that expertly incorporate all influential stakeholders for their account base + Can create a digital strategy utilizing all available digital channels, and understand performance impact of each + Acts as a self-starter, with ability to independently own client success + Seamlessly works cross-functionally internally and externally to accomplish goals + Understands client hurts and brings proactive, tailored solutions + Has an advanced ability to drive C-level communication internally/externally + Demonstrates ability to assess and implement emerging market strategies, best practices, and tools + Has proven ability to deliver highly advanced presentations and client reporting deliverables ** Other Requirements** + 6+ years of experience managing complex client relationships + 6+ years of experience owning digital strategy development + Demonstrated results generating revenue with consultative selling + Bachelors degree in Marketing, Business Management or related field + Google Analytics Certification

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