Senior Product Marketing Manager

Join to apply for the Senior Product Marketing Manager role at CaptivateIQ This range is provided by CaptivateIQ. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $130,000.00/yr - $205,000.00/yr Additional compensation types Stock options Direct message the job poster from CaptivateIQ Passionate about Building Teams with Authenticity and a Focus on Diversity CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ and Accel, we empower high-growth companies like Netflix, Figma and Stripe with the flexibility and insights needed to drive revenue performance. Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management. About the role leAs a Senior Product Marketing Manager for Incentive Compensation Management (ICM), you’ll play a critical role in driving revenue for our flagship product, from top of funnel marketing to customer retention. This high-impact position combines strategic ownership with cross-functional collaboration. You’ll lead GTM strategy, positioning, messaging, and enablement for our most mature product and categor y. You’ll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear val ue. Responsibilities Product Launches & GTM Strategy: Own all ICM-related product launches—partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growth. Sales Enablement & Commercial Strategy: Equip sales with the right collateral, insights, and training to drive revenue for our ICM product. Competitive Intelligence: Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for sales, product, and marketing teams. Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion stra tegies. Customer & Market Research: Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction. Content & Collateral Development: Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks that support pipeline generation and deal velocity. Cross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond. Evangelism: Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and custome r base. Requirements 5+ years in B2B SaaS product marketing and 7–10 years of overall professional experience. Experience working closely with Product Management, Marketing and Sales. Deep understanding of competitive intelligence and how to use it to differentiate and win deals. Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible m essaging. Track record of partnering with Sales and Marketing teams to drive pipeline and revenue. Data-driven mindset, with the ability to measure and iterate on success. Driven, resourceful, and motivated to go the extra mile to help teams succeed. Core Competencies Proven customer focus; history of building trusted relationships and leveraging voice-of-customer to inform product and GTM decisions. Exceptional presentation and storytelling skills; effective across audiences and able to adapt in t he moment. Sound decision quality; blending data, judgment and experience to make timely calls. Consistent results orientation; meeting goals and maintaining a high bar for outcomes. Disciplined organization and execution; ability to plan, prioritize, and orchestrate multiple workstreams and resources. Forward-looking strategic agility; continuously anticipating trends and shaping company decisions. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Strategy/Planning, and Consulting Industries: Software Development Referrals increase your chances of interviewing at CaptivateIQ by 2x Benefits Medical insurance Vision insurance 401(k) Paid maternity leave Child care support Paid paternity leave #J-18808-Ljbffr