Social Media Manager

2 weeks ago

St Petersburg, United States FiberGlass Coatings Full time
About Fiberglass Coatings, LLC

Our headquarters is in beautiful Saint Petersburg, Florida. Our company has a well-established track record of customer service and product performance. We are experts in resin and composite materials manufacturing in quality, affordability, custom formulation and customer support. At our foundation, Fiberglass Coatings manufactures raw materials for the composite industry. We own our vertical from sourcing, manufacturing, distribution and D2C. We are expanding our company through new product lines, new industries and international markets. Whether a customer is in the Marine, Woodworking, Construction, Corrosion, Aviation or any composite or resin based industry, we have a product for it - if we don't, we'll formulate and manufacture one, and that flexibility is one of the keys to our success

One brand that we have is a powerhouse within the woodworking and resin arts space, and that brand is called Superclear Epoxy (@superclearepoxy on IG & FB).

While we may sound big, we still operate as a small, close-knit business. We have a passion for, and support small to medium sized businesses - the types of businesses that are the backbone of our economy. With the continual degradation of quality products and customer service, we are committed to providing the best customer service and delivering on the highest quality products at a reasonable price within our various industries. If you're looking to make an impact, this is your opportunity

Location

In office (relocation assistance is not available)

Base Salary $55k - 60k/yr

Summary

As the Social Media Manager you will be responsible for developing and implementing comprehensive social media marketing strategies that leverage various digital platforms, tools and skills. This role requires close coordination with our internal marketing team, customer service, and customers to create and refine social media strategies utilizing tools such as social media, email, search engines, video, SEO, affiliate, partner/influencers and website content marketing.

At time this position will interact with customers and requires a strong understanding of the appropriate use of different platforms for varying target audiences.

Responsibilities
  • Strategy Development: Work with our team and internal partners to create client-specific marketing strategies for the sales team, utilizing digital platforms like PPC, social media, email, SEO, and content marketing.
  • Campaign Execution: Coordinate and manage the implementation of marketing strategies, ensuring alignment with client goals.
  • Campaign Performance Analysis: Analyze marketing results, proactively adjust strategies, and hold partners and vendors accountable for their deliverables.
  • Client Communication: Meet with clients to discuss marketing results and concerns, making proactive adjustments to ensure maximum ROI.
  • Content Creation: Write content for emails, websites, and other marketing media, and manage organic posts on social media.
  • Collaboration: Collaborate with the cross-functional in-house team to ensure the successful execution of marketing strategies.
Requirements

Required Qualifications
  • Proven experience in social media marketing, with a strong track record of successful management and campaigns.
  • Expertise in social media, email marketing, and website content marketing.
  • Knowledge of and experience in SEO, PPC and Affiliate Marketing.
  • Self-motivated and proactive, with the ability to work independently and efficiently without constant supervision.
  • Strong analytical skills for interpreting campaign data and making informed decisions.
  • Strong organizational abilities and attention to detail.
  • Excellent English language skills, both written and verbal.
  • Ability to thrive in a fast-paced, ever changing environment and manage multiple projects simultaneously.
Preferred Qualifications
  • Bachelor's degree in marketing, Business, or other applicable areas of study.
  • Familiarity with the use of AI and generative technologies in digital marketing.
  • Knowledge of Adobe Photoshop and Illustrator.
  • Strong communication and strategy skills required.
  • Graphic design and video production skills.


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