Sr Specialist, Performance Marketing

Sr Specialist, Performance Marketing - BNPL Join PayPal as a Senior Specialist in Performance Marketing, focused on PayPal’s Buy Now Pay Later (BNPL) products. PayPal has been revolutionizing commerce globally for over 25 years, providing payment solutions across more than 200 markets. Company Overview PayPal operates a global, two‑sided network that connects merchants and consumers through secure payments and innovative experiences. We empower merchants with proprietary payment solutions and consumers with flexible funding options. The company values Inclusion, Innovation, Collaboration, and Wellness. Job Description Summary This role works independently to enhance marketing processes and programs. The specialist analyzes data, identifies trends, oversees team performance, and develops solutions to marketing challenges. Staying current with digital marketing best practices is essential to improve campaign effectiveness. Responsibilities Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment. Work with creative teams to define roadmaps, review proposals, and ensure seamless execution. Activate co‑branding campaigns, product launches, and report results to leadership. Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation. Write experiment briefs, testing plans, and coordinate end‑to‑end implementation. Monitor experiments post‑launch, identify insights, and optimize in‑flight results. Manage budget reporting, including agency costs and incentive payouts for all campaigns. Qualifications 3+ years relevant experience and a bachelor’s degree, or equivalent combination of education and experience. Experience working on Buy Now Pay Later products. Additional Responsibilities & Preferred Qualifications Lead global development and implementation of marketing strategies for PayPal Buy Now Pay Later products, including lifecycle, incentives, education, and trigger‑based campaigns aligned with company objectives and market needs. Design, execute, and optimize end‑to‑end marketing campaigns and experiments for diverse global markets, leveraging rigorous measurement frameworks, reliable tracking, and data‑driven briefs. Compensation The U.S. national annual pay range for this role is $84,500 to $140,250. Compensation may include an annual performance bonus, equity, and medical, dental, vision, and other benefits. PayPal does not charge candidates any fees. Benefits PayPal offers a flexible hybrid work model, employee share options, health and life insurance, and additional benefits. For more information, visit https://www.paypalbenefits.com. Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com. Belonging at PayPal PayPal aims to create an environment where everyone can do their best work with a sense of purpose and belonging. We strive for inclusivity and belonging across our global workforce. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply. #J-18808-Ljbffr