Senior Performance Management Marketing Specialist

About Northern Trust:

Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.

Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.

Role/ Department: Senior Performance Management Marketing Specialist/Wealth Management Marketing

The Senior Performance Management Marketing Specialist operates at the intersection of business insights, marketing strategy and analytics. They will develop holistic measurement plans, analyze campaign data, report on marketing performance and develop insights and actionable recommendations.
Working with the Performance Marketing Strategy team, they will develop success measures, provide data-driven strategies and partner with regional teams to support performance reporting. They will contribute to storytelling that drives action and highlights the value of marketing across National and Regional teams.

The key responsibilities of the role include:
• Supports the reporting process as needed and develops similar processes to be rolled out to regional team including campaign observations, insights, and recommendations to stakeholders.
• Establishes regional templates for reporting and works with regional teams on tracking and reporting on marketing programs.
• Provides data to marketing partners, stakeholders and leadership to help assess marketing strategy and make marketing decisions.
• Creates and maintain appropriate marketing key performance metrics for marketing campaigns to determine effectiveness.
• Collaborates with team members to trouble-shoot and problem-solve on measurement challenges. Able to support the team as a sounding board for their work and insights. Seeks to continually optimize measurement and metrics.
• Advises and educates the internal team and regional marketers on strategic measurement and advanced analytics topics.

Skills/Qualifications:
• 4-6 years of experience in analytics, marketing operations, and/or digital media.

• Proven experience with Salesforce including creating reports and dashboards; Salesforce Financial Services Cloud highly preferred.

• Excellent data visualization and storytelling skills to communicate insights and recommendations.

• Understanding of paid media ecosystem (especially paid social, programmatic, and paid search).
• Experience with customer relationship management systems, email marketing, and nurture campaigns.
• Experience with data visualization tools such as Google Data Studio and PowerBI.
• Experience with web analytics tools such as Google Analytics and Adobe Analytics.

• Familiarity with marketing automation platforms is required; Marketo preferred.
• Proven expertise in multi-tasking - serving multiple projects simultaneously.
• Persuasive and effective written and verbal communications skills, along with strong listening skills.

Working Model: Hybrid (#LI-Hybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.

Salary Range:
$83,100 - 141,300 USD

Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.

Working with Us:

As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.

Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve Join a workplace with a greater purpose.

We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies Build your career with us and apply today. #MadeForGreater

Reasonable accommodation

Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.

We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.

Apply today and talk to us about your flexible working requirements and together we can achieve greater.

---