Marketing Director
2 weeks ago
Objectives of this role
Collaborate with various team to uncover insights for developing marketing and branding strategies for existing and new products
Oversee and grow the marketing department by identifying revenue opportunities
Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
Responsibilities
Lead development of marketing strategy by working closely with managers and distribution partners to create effective plans focused on growing the audience for our products and services
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
Oversee and manage outsourced marketing firms who execute various tasks like SEO, SEM, PPC, and radio advertising
Perform miscellaneous job-related duties as assigned
Required skills and qualifications
Successful track record in senior marketing role and campaign creation
Excellent leadership, communication, and decision-making skills
Experience in digital and print marketing, content marketing, and social media marketing
Proven ability to plan and manage budgets
Preferred skills and qualifications
Bachelor’s degree (or equivalent) in marketing, advertising, or communications
Proficiency with HTML, content management systems, and design software
Desire to grow professionally through ongoing education
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