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US Marketing Lead

2 months ago

Los Angeles, United States Prettylittlething.com Ltd Full time

We’re boohooMAN. Our menswear collections and ground-breaking campaigns have taken the market by storm. We want to be the world’s number one streetwear brand, and our affordable and accessible looks have allowed us to push boundaries and bring the latest styles to life. We focus on our customer’s style and confidence, setting trends and offering choice.

Your team

The marketing team are an energetic, vibrant group full of ideas and excitement to create campaigns and launches that are forever pushing the boundaries. With one direct report initially, you’ll be collectively working to spearhead our US marketing activity. This is arguably one of the most important roles in bringing insights, strategic thinking and localised knowledge as we continue to grow our already hugely successful US presence. Working daily with the head office teams in the UK, you will ensure that our marketing efforts are creative, on brand and in line with the US customer.

The role

You will be responsible for overseeing the growth of the US brand marketing from our LA office. Working closely with the wider UK marketing team, you will be leading the rollout of the US strategy, building brand partnership opportunities with relevant brands who can mutually benefit from a collaboration and collectively expand our reach. Keeping close to top local talent will also be essential, building relationships and spotting opportunities for how we may work together for US specific or even global campaigns. Ensuring the brand is at the centre of key events and moments across the year, where our target demographic and audience will be brought closer to the brand.

You will be the main point of call for the UK team in the US market and ensure the US marketing plans are streamlined with the global marketing strategy. The core attributes of the right person are high levels of organisation mixed with creativity whilst being a real people person and embracing the culture of the brand. Inspiring the marketing teams with fresh ideas and helping them find their own flare for how to bring ideas to life will be crucial. Due to the constant waves of new product launches, we need a very thorough planner, at home juggling multiple projects at different stages across many stakeholders will be central to your daily role and responsibilities. A key indication of success would be meeting deadlines for launches by ensuring our US marketing activity syncs with the product launches for maximum impact with an analytical mind to assess results and identify what worked, what didn’t and how to improve results. The right person is always looking to improve the success of the brand activity and themselves, which when brought to the table, will create infinite opportunities in the business.

What you'll be doing
  • Providing recommendations to the Head of Marketing and senior members of the business on the most effective ways to drive new customer acquisition in the US market.
  • Providing the Head of Marketing and wider marketing team with key market insight on a regular basis.
  • Contributing to ‘out of the box’ thinking to identify potential new platforms that interact with our 18-25 customer.
  • Communicating actions to senior management on a weekly basis and ensuring these are followed through across relevant teams.
  • Managing the US team including team reviews and setting KPIs in annual review meetings.
  • Supporting all US events and activations.
  • Driving key campaign launches in the US and overseeing the supporting strategy to ensure these are executed effectively across all channels.
  • Overseeing the USA calendar in terms of key holiday days, activations, events, and planning of the US PR calendar and implementing team actions – being reactive to key events in the market and actively suggesting where we should be present.
  • Acting as the main point of call for the UK team in the US market.
  • Ensuring the US marketing plans are streamlined with the global marketing strategy.
  • Overseeing US sample spend budget – monthly calculations and providing broken down spend.
  • Overseeing all brand partnerships in the US market ensuring we are aligning with relevant brands that help drive awareness of boohooMAN. Working with external partners on collaborative ideas.
  • Looking for new opportunities within the event piece and building influencer/management relationships through hosting events in the showroom.
  • Getting into the detail of product launches, thinking of new and creative ways for marketing the constant flow of new products to market.
  • Localising marketing ideas and execution to ensure target categories and countries receive localised activations.
Working with us

To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles.

More about you

The ideal candidate will come from a fast-paced marketing environment and will have gained experience in a comparable role where you are coordinating activity across all areas of marketing and will have a good track record of delivering ROI on marketing spend.

You should be tenacious, adept at managing teams, self-motivated and able to communicate effectively at all levels with an inquisitive and innovative approach.

Good communication skills are essential as is a flexible working approach. A positive attitude and pride in your work, showing attention to detail and quality control are essential.

  • Senior strategic experience in a fast-paced digital B2C or agency environment, ideally with big brand in-house experience.
  • Previous experience in managing a team.
  • Experience and knowledge of digital technology.
  • Effective planning, organisational and time management skills.
  • Strong communication and influencing skills.
  • Experience working in fast fashion preferred but not essential.
  • Strong background and experience in digital marketing.
  • Confidence and experience in managing budgets.
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