Senior Product Marketing Manager

Senior Product Marketing Manager Join to apply for the Senior Product Marketing Manager role at Scribd, Inc. About the Company At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. We create a world of stories and knowledge, democratize the exchange of ideas, and empower collective expertise through our products: Everand, Scribd, Slideshare, and Fable. About the Role Product Marketing at Scribd sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals. Working closely with Product, Design, Research, Brand, and Lifecycle Marketing, you will champion the voice of the customer and drive go-to-market strategy for Scribd’s core experience. Responsibilities / What You Will Do Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product. Translate strategic frameworks into clear, user-centered messaging and narratives that guide teams and resonate in‑market. Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence. Lead go‑to‑market planning for new features and product updates, from concept through launch and adoption. Develop audience insights for key user segments and use those insights to refine messaging and drive engagement. Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition. Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling. Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage. Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation. Champion the voice of the customer in product and marketing decisions, ensuring our experiences stay aligned with real user needs. About You 5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user‑generated content, or learning. Proven ability to build narratives that reposition a brand or product category. Experience marketing AI‑powered tools, UGC ecosystems, or content‑driven products. Deep understanding of user journeys that involve learning, creating, and sharing knowledge. Comfort working with ambiguity and shaping narratives in evolving categories. Analytical mindset with ability to translate research into actionable positioning. Excellent written and verbal communication. You can distill strategy into simple, persuasive language. Collaborative and can influence and find common ground with cross‑functional partners. Comfortable working in a scrappy and agile environment. Effective at balancing strategy & execution. You’re able to focus on the details as well as the broader narrative and strategy. Quantitatively and qualitatively savvy. You know how to interpret data and use it to inform your thinking. Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms. Requirements (Required) 5–7 years of experience in product marketing or consumer marketing. Have at least 2+ years as a PMM on a consumer subscription product or learning platform. Strong desire to learn, grow, and take on new challenges. Ability to operate autonomously in a fast‑paced, changing environment. Benefits, Perks, and Wellbeing at Scribd Healthcare Insurance Coverage (Medical/Dental/Vision) 100% paid for employees. 12 weeks paid parental leave. Short‑term and long‑term disability plans. 401(k)/RSP matching. Onboarding stipend for home office peripherals + accessories. Learning & Development allowance. Quarterly stipend for Wellness, Wi‑Fi, etc. Mental health support & resources. Free subscription to the Scribd Inc. suite of products. Referral bonuses. Book benefit. Sabbaticals. Equal Employment Opportunity Statement We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations@scribd.com about the need for adjustments at any point in the interview process. Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. #J-18808-Ljbffr