Senior Product Marketing Manager

1 week ago

Washington DC, United States Scribd, Inc. Full time

Senior Product Marketing Manager
Join to apply for the Senior Product Marketing Manager role at Scribd, Inc.
Product Marketing at Scribd sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribds evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals. Working closely with Product, Design, Research, Brand, and Lifecycle Marketing, you will champion the voice of the customer and drive go-to-market strategy for Scribds core experience.
Define and evolve Scribds market positioning as we expand from a reading platform to an applied knowledge product.
Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribds value as a place to learn and act with confidence.
Lead gotomarket planning for new features and product updates, from concept through launch and adoption.
Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition.
Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling.
Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribds differentiation.
Champion the voice of the customer in product and marketing decisions, ensuring our experiences stay aligned with real user needs.
57 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, usergenerated content, or learning.
~ Proven ability to build narratives that reposition a brand or product category.
~ Experience marketing AIpowered tools, UGC ecosystems, or contentdriven products.
~ You can distill strategy into simple, persuasive language.
~ Comfortable working in a scrappy and agile environment.
~ You know how to interpret data and use it to inform your thinking.
~ Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms.

57 years of experience in product marketing or consumer marketing. Have at least 2+ years as a PMM on a consumer subscription product or learning platform.
~ Healthcare Insurance Coverage (Medical/Dental/Vision) 100% paid for employees.
~Shortterm and longterm disability plans.
~Onboarding stipend for home office peripherals + accessories.
~ Referral bonuses.
~ Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.
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