Marketing Manager

1 week ago

Klamath Falls, United States Coldwell Banker-Holman Premier Full time

Marketing Manager



Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.

Job Description: We are seeking an experienced and innovative Marketing Manager to join our real estate brokerage, which operates across two locations in Oregon and California. With over 30 brokers, a dedicated team of 6 employees, and a Principal Broker/Owner, you will play a pivotal role in shaping and executing our marketing strategy across both offices.


Key Responsibilities:


· Marketing Presence Management: Oversee and manage the company's marketing presence across all platforms, including social media, YouTube, and various websites. Ensure a consistent, positive representation of the brand and its affiliated brokers, both within the communities we serve and through participation in local and professional organizations and networking groups.


· Design and Content Creation: Create and design marketing materials using tools like Canva and Photoshop. Process photos, create visual content, and perform edits as needed to support marketing campaigns and brand consistency.


· Marketing Support and Guidance: Gain a thorough understanding of company platforms and services to provide effective guidance to Brokers/Agents and build the company's listing/Broker presentation. Support broker and agent marketing efforts by assisting with marketing materials and generating new ideas.


· Brand Alignment: Grow and improve marketing strategies that comply with company standards and brand guidelines to ensure all marketing activities support brand identity.


· Market Research: Conduct ongoing competitor and market research to ensure our marketing efforts are current and place the company in a strong position industry wide. Study company tools and services thoroughly to ensure proper understanding and effective utilization of available platforms.


· Strategic Planning and Budgeting: Assist in the development of and implement a yearly marketing plan that aligns with previous successes, industry trends and company budget. Follow marketing budget throughout company activities to help ensure a return on investment. This candidate will enjoy working with people in a fast-paced environment, possess an exceptional capacity to learn and adapt, be highly organized, have the ability to multi-task and have a positive mindset.


Qualifications:


· Proven experience in marketing, with a preference for experience within the real estate industry.


· Prior digital marketing experience, including familiarity with social media platforms, marketing design programs and web hosting/management.


· Strong leadership and communication skills, with the ability to manage multiple projects simultaneously.


· Proficiency in digital marketing tools, analytics, and social media platforms.


· Organized, self-motivated, and detail-oriented, with a creative mindset and an eye for design.


· Ability to work effectively in a fast-paced environment and collaborate with cross-functional teams.


Job Type: Full-time, salary position based on experience with the following benefits: 401k, Aflac coverage, paid time off, paid sick leave, professional development experience. Employer is willing to obtain employee preferred computer and program set up. Salary is market competitive and includes bonuses. Employer will participate in relocation costs


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