Marketing Manager

3 weeks ago

Twin Falls, United States Plant Therapy Full time
Description

Job Title: Marketing Manager

Location: Remote (Must be located in ID, WA, UT, NE)

Job Type: Full-time
Job Summary:

We are seeking an experienced Marketing Manager with a proven track record in Direct-to-Consumer (DTC) marketing, including expertise with Klaviyo, Yotpo, Shopify, loyalty & retention programs, and paid advertising strategies. The ideal candidate will also manage influencer and affiliate marketing programs, leveraging these channels to drive growth. Familiarity with Triple Whale is a bonus. This role is best suited for someone who thrives in a small, dynamic team and takes a hands-on approach to achieving results.
Key Responsibilities:
  • Strategic Planning & Execution: Work closely with our Head of Brand Strategy to develop and manage cross-channel digital marketing campaigns (Amazon, Meta, Google, TikTok, Shopify) that are aligned with growth goals in the DTC space.
  • Campaign Management: Lead PPC, display ads, email (Klaviyo), SMS, and social media advertising, optimizing campaigns for ROAS, new customer acquisition, and overall growth. This includes managing communication and relationships with agency partners.
  • Retention & Loyalty Programs: Implement loyalty and retention strategies using Yotpo, Rise AI and other tools to enhance customer lifetime value and brand loyalty. Serve as the main point of contact for Facebook group admins.
  • Performance Analysis & Reporting: Track and report on key KPIs including ROAS, new customer growth, email/SMS CTR, open rates, and revenue. Utilize analytics tools like Klaviyo, Triple Whale (bonus) to drive insights.
  • Budget & ROI Management: Oversee digital advertising budgets, continuously optimizing spending to maximize returns and meet financial goals.
  • Optimization & A/B Testing: Conduct A/B testing to optimize targeting, creatives, and campaign strategies for better engagement and conversion. Hands-on website integrations support for Shopify plug-ins.
  • Collaboration: Partner with creative, supply chain, SEO, and project management team members to ensure an integrated approach across all digital marketing channels.
  • Team Leadership: Mentor & coach team members and foster a collaborative, growth-focused work environment.
Qualifications:
  • Bachelor's degree in Marketing, Business, or related field
  • 4+ years of experience in digital marketing, with expertise in DTC marketing, paid advertising, and retention programs
  • Proficient in Klaviyo, Yotpo, Shopify, Asana, Subscriptions; experience with Google Analytics & Triple Whale is a bonus
  • Strong data-driven approach, with hands-on experience in tracking KPIs like ROAS, CTR, and revenue growth
  • Excellent communication and leadership skills
  • Personal qualities: Humble, adaptable, and passionate about working in a fast-paced, small-team environment
What We Offer:
  • Competitive salary and benefits package
  • Opportunities for professional growth within a dynamic team
  • A collaborative environment that values creativity and innovation


This role can be based remotely or out of Idaho. We expect availability during normal working hours on Mountain Standard Time.

Company Value Commitments: (Acronym: IMPACT)
  1. Integrity: Trust is our foundation. We do what's right, even when no one's looking, ensuring honesty with our customers, team, and ourselves. This commitment to integrity builds trust and drives us to deliver on our promises.
  2. Maintain Flexibility: The world is constantly changing, and so are we. We stay nimble and adaptable, ready to pivot and adjust to meet our customers' needs. Flexibility isn't just about bending; it's about seeing every twist and turn as an opportunity to expand our reach and impact.
  3. People First: We hire winners who are passionate about making a difference. Success is a team effort, and we believe in winning together by ensuring the right people are in the right seats, driving our collective impact.
  4. Aspire for More: We're entrepreneurs at heart, always pushing beyond the ordinary. Every challenge is an opportunity to innovate, improve, and bring greater value to our customers. We approach each day with a "Day 1" mindset, always obsessing over the value we bring to our customers.
  5. Can-do Attitude: We believe in getting things done. We tackle challenges head-on and see setbacks as stepping stones, always moving forward and obsessing over our customers.
  6. Trust Kindness: Respect and understanding are at the core of our culture. Our kindness extends to everyone we interact with, increasing our influence and positively impacting lives.
  7. Enjoy the Journey: We work hard but know how to have fun. We celebrate our wins as a team, support each other through challenges, and enjoy the process while expanding our impact together.

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