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Marketing Director

2 months ago

Independence, United States MRINetwork Jobs Full time
Job DescriptionJob Description

Marketing Director

Location: Remote | United States

About the role

Our client is an emerging leader in the direct sales industry, dedicated to building a global community through innovative products that inspire self-expression, confidence, and fun. They empower their independent distributors through innovative products and exceptional support. We are assisting them in their search for a dynamic and experienced Director of Marketing to join their executive team and drive their marketing initiatives to the next level.

The Marketing Director will lead the marketing department, develop and execute comprehensive marketing strategies, and ensure alignment with business objectives. This role requires a strategic thinker with a proven track record in marketing leadership, preferably within the direct sales or MLM industry.

Key Responsibilities

  • Strategic Planning: Develop and implement comprehensive marketing strategies to enhance brand awareness, customer acquisition, and distributor engagement.
  • Team Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative environment.
  • Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns across multiple channels, including digital, social media, email, and events.
  • Content Creation: Guide the development of compelling marketing content, including promotional materials, product launches, and distributor training resources.
  • Market Research: Conduct market research to identify trends, opportunities, and competitive insights. Use data to inform marketing strategies and tactics.
  • Budget Management: Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
  • Brand Management: Maintain and enhance the company’s brand identity across all marketing efforts. Ensure consistent messaging and branding.
  • Digital Marketing: Develop and oversee digital marketing strategies, including SEO/SEM, social media, content marketing, and online advertising to drive online traffic and conversions.
  • Performance Measurement: Establish KPIs and track the effectiveness of marketing initiatives. Provide regular performance reports to the executive team.
  • Stakeholder Collaboration: Work closely with sales, product development, and other departments to ensure cohesive and aligned marketing efforts.

Qualifications:

  • Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.
  • Experience: Minimum of 7-10 years of experience in marketing, with at least 3-5 years in a senior leadership role. Experience in the MLM or direct sales industry is highly desirable.
  • Skills:
  • Strong leadership and team management skills.
  • Excellent strategic planning and analytical skills.
  • Proficiency in digital marketing tools and platforms.
  • Exceptional communication and interpersonal skills.
  • Creative thinker with a customer-centric approach.
  • Ability to work in a fast-paced, dynamic environment.
  • Ability to work across multiple teams, projects, and priorities efficiently and effectively.
  • Comfortable in a start-up environment.
  • Proficient in Microsoft Office applications.

Salary and benefits

  • Competitive salary and performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • Flexible work environment and generous PTO policy.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.