Senior Marketing Manager, Web Strategy

Senior Marketing Manager, Web Strategy & Experience Apply to the role at Axon Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast‑paced, challenging and meaningful. You’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact As Senior Manager, Web Strategy & Experience, you will be the strategic and operational owner of Axon.com — one of our most visible and important marketing assets. You’ll lead the roadmap, performance, and user experience of the website, ensuring it reflects Axon’s bold brand, supports our growing product portfolio, and converts the right audiences across public safety, enterprise, and international markets. You’ll partner across Brand, Growth, Product Marketing, and Web Engineering to elevate how we think about the site as a platform. This is a high‑accountability, high‑impact role for a systems thinker who can zoom between strategy, UX, content, and analytics to make our site work harder and smarter. Job Details Job Level: Individual Contributor (Program Lead) Reports to: Director, Head of Marketing Strategy & Operations Location: Denver/Boulder, Scottsdale, or Seattle Schedule This role is based at one of our Denver, Scottsdale or Seattle locations and follows a hybrid schedule. We rely on in‑person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. What You’ll Do Own the strategy, roadmap, and performance of Axon.com Continue to build and optimize Axon.com to be a powerful lead‑generation machine for all business segments Develop and lead CRO and testing programs for the website and campaign landing pages Manage site structure, UX, content strategy, and page optimization across all products and regions Collaborate with Brand and Product Marketing to ensure accurate, bold, and accessible storytelling Partner with Web Engineering, UX Design, and external agencies to scope and launch improvements Lead SEO strategy and ensure technical SEO best practices are followed Develop and manage the process for web requests, intake, prioritization, and approvals Report regularly on traffic, engagement, and conversion metrics and recommend enhancements Establish scalable governance frameworks and content QA across site stakeholders Supervise content and site updates in CMS (e.g., Storyblok or similar) Manage a growing web team and partner with cross‑functional teams on their web presence What You Bring 10+ years of experience in web strategy, website management, digital marketing, or UX Proven experience owning complex B2B or multi‑audience websites Experience leading large‑scale web projects and cross‑functional web teams Strong understanding of web UX principles, SEO, accessibility, and performance optimization Comfortable working in and managing a modern CMS Familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing Experience collaborating with technical teams on roadmap and web tooling Bonus: Experience working in SaaS, public safety, or international web environments AI Expectations in This Role You’ll use AI tools to draft content briefs, run quick SEO audits, summarize page performance reports, and support QA. You’ll also help your team experiment with AI to accelerate iterations, page builds, and content personalization. Alignment with Axon’s Values Aim Far – You reimagine what Axon.com can become as we grow Win Right – You prioritize clarity, performance, and accessibility Own It – You take end‑to‑end responsibility for web quality and outcomes Join Forces – You bring content, design, product, and dev together around the user Be Obsessed – You track performance relentlessly and act on data Expect Candor – You surface issues, advocate for improvements, and seek feedback 90 Days at Axon First 30 Days Audit current site architecture, content, workflows, and analytics Build relationships across marketing, design, product, and dev First 60 Days Propose site priorities, near‑term roadmap, and process improvements Take ownership of site intake and delivery workflows 90 Days & Beyond Launch roadmap initiatives that improve user experience and conversion Establish Axon.com as a powerful, scalable growth platform Benefits That Benefit You Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Medical, Dental, Vision plans Fitness Programs Emotional & Mental Wellness support Learning & Development programs And yes, we have snacks in our offices Benefits listed herein may vary depending on the nature of your employment and the location where you work. Compensation The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 127,500 in the lowest geographic market and USD 204,000 in the highest geographic market. The actual base pay is dependent upon many factors, such as level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits. We Value Your Experience Don’t meet every single requirement? That’s ok. At Axon, we Aim Far. We think big with a long‑term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve. Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions. Some roles may also require legal eligibility to work in a firearms environment. We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice. Axon’s mission is to Protect Life and is committed to the well‑being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment. We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing Industries Software Development #J-18808-Ljbffr