Senior Director of Brand Marketing

About UsTravelPerk is a global travel and expense management platform. Its all-in-one platform gives travelers the freedom they want whilst providing companies with the control they need. The result saves time, money, and hassle for everyone.TravelPerk has industry-leading travel inventory alongside powerful management features, 24/7 customer support, state-of-the-art technology, and consumer-grade design.Founded in 2015 and headquartered in Barcelona, we’ve grown to over 1,800 people across Europe and North America. In 2022 we became a ‘unicorn’ and in 2025 we raised $200 million in a Series E funding round, increasing our valuation of $2.7 billion.We’ve been winning awards too. Since 2023, we’ve been voted one of the best places to work, one of thefastest-growing apps and tech companies, and a leading pioneer of business travel.These are just some of the reasons why global brands like Wise, Red Bull, GetYourGuide, and Aesop trust us to get the most out of their travel.Hear more about TravelPerk.The OpportunityTravelPerk is on a mission to redefine how companies manage travel and expense. But more than that, we’re creating a category that helps businesses eliminate the broken processes, and the complexity that’s been accepted as normal for far too long.We believe the future of work isn’t just about productivity tools. It’s about freedom. Clarity. Simplicity. And real work. That belief drives everything we do, from our product design to our brand expression. And now, we’re looking for a bold brand leader to help bring it to life at scale.This is more than a brand role. It’s a chance to lead the creation of a category, and build a global brand with the stature, swagger, and soul of a consumer icon, while driving growth in one of the most dynamic B2B markets out there.Reporting to the VP of Marketing, you’ll:Shape how the world sees TravelPerkDefine how we show up and embed brand thinking into every touchpoint (internally and externally)Lead the largest brand awareness investment we’ve ever madeLead an incredible group of senior leaders across brand, content, campaigns, and creativePush boundaries, take risks, and make work that makes people feel somethingSet the vision, drive operational excellence, and hold full accountability for the brand marketing budget, performance, and outcomesOperate at the intersection of creativity, commercial impact, and executional rigour, scaling a brand that’s not just known, but lovedWho You AreYou’re a B2B marketer with a B2C soul, who has a deep understanding of the US market. You know how to build trust with business leaders, but you don’t believe business needs to be boring.You’ve led brands at fast-growing companies or worked agency-side with some of the world’s most ambitious brandsYou bring creative stretch and operational discipline to every brief, and you know how to invest in brand at scaleYou’ve owned multi-million-dollar brand budgets, not just spent them, but strategically allocated them across channels, markets, and momentsYou’re obsessed with performance, measuring brand impact, optimising investments, and proving value to the boardroomYou’ve built brands for the US market, and you understand the nuance, tone, pace, and channels that work in this landscapeYou’ve activated partnerships, sponsorships, and influencer programmes that shape culture and drive attentionYou’ve led brand efforts where the ambition matched the scale: new category, global market, high-stakes growthYou thrive in global businesses, balancing consistency with local insight and building cross-functional alignment across regions and time zonesWhy This Role, Why NowWe’re at a pivotal point in our journey. The product is strong, the category is clear, and the appetite to build a standout brand is real across the entire exec team. We’ve got the momentum. We’ve got the investment. Now we need someone who can lead with vision, operate with discipline, and drive results.This isn’t a role for someone who wants to optimise what exists. It’s for someone who wants to create what doesn’t. You’ve scaled brands globally, led large teams, managed eight-figure budgets, and made brand a board-level growth lever.Now you’re ready to do it again. Only bolder.What You’ll Bring15+ years of experience in brand marketing, ideally with a blend of B2B and B2CDeep experience building brands for US markets (required)Comfortable owning and optimising large-scale brand budgetsExperience in brand measurement, reporting, and brand-health trackingExperience working in or with creative agencies is a plusComfortable operating across time zones (our core team is Europe-based)This is your chance to build something iconic. To break the mould. To leave your fingerprints on a brand that challenges convention and lights a fire under an entire industry.This is a senior leadership role, not for someone who’s run a few brand campaigns, but for a brand architect who has scaled a company, built global teams, and made brand a boardroom conversation.Sound like you? We’d love to meetHow we workOur Vision is for a world where TravelPerk is the platform for human connection in real life (IRL). We take an IRL-first approach to work, where our team works together in person 3 days a week. For roles in Customer Care, this can be up to 5 days per week in the office. As such, this role requires you to be within commuting distance of our hubs. We fundamentally believe in meeting in real life to improve connectivity, productivity, and creativity, ultimately making us a great workplace.At TravelPerk, we prioritize experience and potential over academic qualifications for this role. We believe that talent and ability aren't always reflected in formal credentials.TravelPerk is a global company with a diverse customer base—and we want to ensure that the people behind our product reflect that. We're an equal opportunity employer, meaning you're welcome at TravelPerk regardless of your appearance, where you're from, or anything else that makes you.All official communication from TravelPerk comes from @travelperk.com email addresses, our verified social media channels, or recruiters listed on our official LinkedIn page. We will never ask candidates to pay for equipment or make any kind of payment during the hiring process. If you receive an unexpected message claiming to be from TravelPerk and asking you to take action, please forward it to security@travelperk.com and we’ll confirm whether it’s legitimate. #J-18808-Ljbffr