Senior Director, Global Marketing

7 days ago

Boston, United States Vertex Full time

Job DescriptionGeneral Summary:The Senior Director, Global Marketing of Povetacicept is accountable for understanding the market landscape and Vertex's position within the market, actively contributing to defining the strategy and performance goals of the portfolio and tracking performance against those goals. Povetacicept has the potential to be a multi-indication opportunity with significant scope beyond the lead indication IgAN.Key Duties and Responsibilities:Develops the portfolio strategy for povetacicept, and oversees creation of brand strategies and lifecycle activities including indication sequencing and prioritizationOversees development and implementation of strategic and tactical plans for povetaciceptLeads team through challenges related to creating external (promotional) communications materials for external use with customersProvides input into forecasting assumptions, both short term and long termGenerates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.)Leads the development of brand name for povetaciceptLeads the development of strong partnerships with cross-functional team to support business goalsEvaluates ROI for activities across the portfolioMay lead complex projects that are cross-functional in natureKnowledge and Skills:Experience defining the strategy for a brand or portfolio of products with multiple indications/pipeline in a productAbility to oversee generation of insights, and apply those insights to business problems/opportunitiesAnalytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resourcesExceptional working knowledge of market forecasts and relationship of business drivers to revenueExceptional working knowledge of MS Office applications, including PPT, Excel and WordExperience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)Education and Experience:Bachelor's degree in marketing, business, or scientific degreeTypically requires 12 years of experience or the equivalent combination of education and experience

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