VP of Marketing

Salary $150k-$180k + Performance Bonus + Stock OptionsRemote Job About Us Thrivelabwas founded by Joshua Host after a serious biking accident showed thehealing power of bioidentical hormone replacement therapy (BHRT). Longafter he had physically healed, Joshua battled significant cognitionissues. Even basic math was a struggle. Numerous brain specialists andprescription drug regimens didn’t help. Then Joshua read an articlepublished by Harvard Medical School about the treatment of traumaticbrain injuries with BHRT. After just 30 days, he felt like his old self. Joshua became fascinated with BHRT andsoon realized there’s a hormone imbalance epidemic underway caused byenvironmental toxins, chronic stress, diet and current lifestyles. Tomake hormone replacement therapy and optimization personalized,accessible, affordable and convenient for both men and women, Joshuafounded Thrivelab in 2020. Sincethen, Thrivelab has built an experienced medical team ofboard-certified providers who follow a proven process supported byevidence-based treatment and testing protocols. The result:groundbreaking hormone and testosterone balancing programs and naturalproducts for bioidentical hormone replacement therapy that can alleviateage-related symptoms to restore youthful vitality. Job Description This is a remote position. We’re seeking a VP of Marketing, a data-driven, creative growth leader who thrives at the intersection of marketing, strategy and AI. This role owns the entire growth engine across paid media, affiliate and influencer programs, SEO, organic, email, and conversion funnels, while driving the creative strategy that fuels performance. You’ll architect a multi-channel growth ecosystem powered by automation, AI insights, and relentless optimization. You will lead a high-performing marketing team, collaborating with creative, strategy, sales, and operations to achieve aggressive growth targets while staying rooted in Thrivelab’s purpose: scaling life changing outcomes. Growth & Performance Own the full-funnel growth strategy across acquisition, conversion, and retention. Lead paid, affiliate and influencer channels with a focus on sustainable CAC/LTV growth. Build, test, and optimize landing pages, offers, and creative iterations to scale efficiently. Partner with brand and content leads to develop breakthrough creative concepts that convert. Use data and experimentation to inform creative direction, messaging, and audience storytelling. Maintain tight collaboration between creative, media, and lifecycle teams to ensure continuity from ad to conversion to retention. Lifecycle & Subscription Own lifecycle strategy and customer retention metrics, including churn reduction, win-back, and referral programs. Collaborate with the email agency to optimize nurture flows, onboarding, and subscription communications. Drive improvements in LTV, subscription engagement, and repeat purchase rates. Data & Infrastructure Implement attribution, tracking, and analytics frameworks for clear visibility into performance. Leverage automation and AI-enabled workflows to scale campaign creation and personalization. Translate insights into actionable growth experiments with measurable outcomes. Leadership Mentor and manage a growing marketing team across performance, content, and lifecycle functions. Collaborate with sales, operations, and clinical leadership to align marketing with patient experience and outcomes. Report directly to the CEO on growth KPIs, insights, and strategic recommendations. Attributes Entrepreneurial self-starter who thrives in fast-paced, ambiguous environments. Persistent and resourceful problem-solver, keeps asking questions, testing hypotheses, and removing barriers to unlock growth. Data-informed but creatively driven. Knows that the “why” behind performance is as important as the “what.” Highly collaborative, transparent communicator who builds trust across teams. Mission-driven and motivated by impact in health and human performance. Requirements 5–7 years in DTC growth or performance marketing; experience with subscription or telehealth preferred. Proven record scaling CAC-positive growth while improving retention and LTV. Strong command of performance marketing, lifecycle strategy, and creative testing. Analytical fluency (GA4, Looker, etc) with ability to translate insights into strategy. Experience leading creative strategy and collaborating closely with design/video/content teams. Proficiency with AI-driven marketing tools (ChatGPT, Midjourney, Jasper, ElevenLabs, Synthesia, AutoGPT, etc.) and marketing automation platforms (Zoho, Klaviyo, or similar). Experience managing teams and agencies in high-growth environments. Exceptional leadership, analytical, and storytelling skills. Purpose-driven and deeply aligned with Thrivelab’s mission to empower human potential. #J-18808-Ljbffr