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Duties and responsibilities



Responsible for the overall management of the E-comm Business including but not limited to preparation of Annual Budgets, Monthly forecasts, Achieving Sales Targets, Inventory Management, Accounts Receivables etc.
Extensive Knowledge of 1P and 3P relationship with Amazon
Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the e-commerce strategy
Develop KPIs and manage all aspects of web analytics related to e-commerce programs and communicate relevant information to team members, outside agencies, executive leadership and cross-functional partners
Analyze and monitor the KPIs including revenue, conversion rates, average order value, customer lifetime value, net profit, customer acquisition cost, returns on Ad spend, shopping cart abandonment rate and others
Responsible and Hands-on Experience for collaborating with cross-functional partners to manage all aspects of the e-commerce business including business planning, content strategy and development, promotional campaigns and other online marketing, brand design, website design, customer service, web analytics and web technologies
Generate and implement new sales and dynamic marketing initiatives to increase e-commerce revenue and profitability
Participate in the planning and ongoing management of budgets to ensure KPIs are achieved
Collaborate with technology team and marketing teams to ensure that we have the technical capability to deliver, measure and optimize the success of e-commerce marketing campaigns
Manage the user experience of the product and website including site navigation, content development, checkout funnel and promotional campaigns ensuring consistent messages and recommend opportunities for optimization and engagement
Ensure online compliance with governmental agencies
Ensure proper utilization of intellectual property across e-commerce channel



Qualifications



Bachelor’s degree in Business or Marketing major (quantitative, test-driven field or equivalent experience)
8-10 years of e-commerce experience
3-5 years’ experience managing a team
Solid understanding of applicable KPIs along with the tools needed to measure and analyze campaign performance
Proven success in managing accounts and data analytics to drive revenue and brand growth

 In-depth experience with website analytics tools such as Google Analytics

Strong self-organization and time management skills
Experience working with Amazon, Walmart, E-Bay, Shopify and other major e-commerce companies