B2B Marketing Manager

Join to apply for the B2B Marketing Manager role at Lucky Lincoln Gaming, LLC.DescriptionWe are seeking a B2B Marketing Manager to lead marketing initiatives to grow our market share in Illinois from 3.5% to 10%, generating an additional $200MM in top‑line revenue. You will be responsible for building our revenue‑generating marketing department, reporting directly to the Chief Revenue Officer.The B2B Marketing Manager will work with our sales and account management teams and provide strategic direction to the executive leadership team. This role blends strategic digital marketing with B2B relationship‑building, social media, and content creation.Key ResponsibilitiesDigital Strategy & Brand PresenceDevelop and implement the company’s digital marketing strategy to drive new leads.Manage SEO/SEM, website performance, and optimize digital content.Create and grow the company’s social media platforms (LinkedIn, Facebook, Instagram) with a consistent brand voice.Campaign ManagementPlan and execute B2B campaigns across digital channels (search, paid social, display, programmatic).Partner with sales to design and deliver digital programs that differentiate our value in the marketplace.Track, analyze, and optimize campaign performance for maximum ROI.Content & CommunicationsDevelop content for web, blogs, case studies, one‑pagers, and sales decks.Lead digital communications for new site launches, customer appreciation efforts, and industry announcements.Maintain and evolve brand voice, style guide, and creative assets to ensure consistency across the sales and account management teams.Partnerships, Events & Thought LeadershipWork with our partners at events, trade shows, and sponsorships (G2E, ILBA, MPact, etc.).Collaborate with sales on customer retention programs to extend Use Agreement contracts.Identify opportunities for thought leadership and digital visibility that showcase company expertise.Analytics & ReportingMonitor and report on KPIs, including lead generation, conversion rates, digital engagement, and partner‑driven campaign results.Provide actionable insights to leadership, sales, and location owners to continuously improve effectiveness.RequirementsBachelor’s degree in Marketing, Business, Communications, or related field.5+ years of B2B marketing experience; gaming, hospitality, or regulated industries a plus.Strong expertise in digital marketing (SEO/SEM, paid media, website management, and social platforms).Proven ability to design and execute campaigns that support both company sales goals and partner/location‑owner marketing needs.Excellent writing, messaging, and presentation skills.Proficiency with analytics, CRM, and marketing automation platforms (HubSpot, Salesforce, or similar).Creative acumen; graphic design skills a plus.Strong analytical skills with the ability to turn data into insights and actionable recommendations.Ability to thrive in a fast‑paced, entrepreneurial environment.We Run on EOSAt Lucky Lincoln Gaming, we run on EOS (Entrepreneurial Operating System). EOS is a set of concepts and tools designed to prioritize our vision, align our teams, and streamline processes, ultimately driving growth and accountability throughout the organization.Our Core ValuesGet it done attitude We take ownership of our tasks and challenges, actively seeking solutions and utilizing available resources.5 Star Hospitality Our customers are paramount, and we prioritize their needs with urgency and attentiveness.Positive Culture We engage our customers and coworkers with respect, positivity, and open communication.Self‑propelled We have a strong desire to learn and grow both personally and professionally.Communicate Forward Effective communication is fundamental to our success.Equal Employment OpportunityLucky Lincoln Gaming, Cloud9 Cannabis, Take Flight Hospitality, Aviator Coffee and Cocktails, and Pilot Pizza all provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. We are committed to an inclusive, equitable and accessible workplace. Accommodations are available upon request for candidates taking part in all aspects of the selection process.Salary$130,000‑160,000Job DetailsSeniority level: Not ApplicableEmployment type: Full‑timeJob function: Marketing and SalesIndustry: Gambling Facilities and Casinos #J-18808-Ljbffr