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Marketing Specialist II, Content Writer

2 months ago

Milwaukee, United States Regal Rexnord Full time

SCOPE OF ROLE Do you have an insatiable curiosity for what makes the world go 'round? Do you see a crane on the side of the road, a helicopter in the sky, or a tugboat in the water, and wonder, "Hmm, I wonder how those actually work" ... ? Are you a creative person with a knack for storytelling? Do you get a thrill out of breaking down complex ideas into concise, clear language? Are you a team player who prefers collaboration over solo projects? If you answered "yes" to these questions, this is the job for you. As a member of the Content Team, you will play a critical role in executing Regal Rexnord's content strategy. You will report directly to the Content Lead and will work alongside fellow writers and creative marketers, strategic marketers, and third-party freelancers to create various forms of content for lead generation campaigns, brand awareness efforts, internal communications, and general marketing. The Marketing Department at Regal Rexnord is highly collaborative. You will rarely be "going it alone," as you will regularly source information from a wide array of subject matter experts, including our world-class engineers. Because our company serves over a dozen industries, your work will be intellectually stimulating and diverse. For example, one day you may be writing a whitepaper about the best conveyor belts for chicken fryers; the next you may be throwing together a social media post about gearbox repairs in copper mines. You will have the opportunity to travel the United States pursuing stories. MAJOR ACCOUNTABILITIES Create a variety of print and digital content pieces, including but not limited to technical whitepapers, blog posts, magazine articles, case studies, brochures, social media posts, internal communications, webinar slides, etc.Work closely with subject matter experts globally to research and develop stories in alignment with business goalsCoordinate with strategic marketing campaign managers to ensure content adheres to value propositions and aligns with buyer's journeyProduce error-free, on-time copy as assignedConduct virtual and in-person interviews with subject matter experts on regular basisWillingness to learn and utilize AI tools to streamline workflow and increase efficiencyDemonstrate a passion for writing and maintain a strong attention to detailMINIMUM QUALIFICATIONS Bachelor's degree in marketing, communications, English, journalism, or related field1-3 years of copywriting or reporting experienceAbility to successfully manage multiple campaigns running at the same time and adhering to deadlinesStrong writing and grammar skillsCuriosity and eagerness to learnWillingness to learn about and use the latest AI tools to increase efficiency and optimize copyExperience and Skills a Plus: Experience interviewing scientists or engineersExperience with SEO and SEM tacticsExperience attending tradeshowsExperience developing and deploying B2B marketing campaignsTechnical writing certificationsFamiliarity with, or personal connection to, any of the following industries: Aerospace, Intralogistics, Renewable Energy, Oil & Gas, Marine, Mining, Metals, Food/Beverage Processing, Packaging, Cement, Agriculture, Construction.Travel: Regardless of home location, willingness to travel up to 25% to visit Regal Rexnord facilities and attend tradeshows for content generationBenefitsMedical, Dental, Vision and Prescription Drug CoverageSpending accounts (HSA, Health Care FSA and Dependent Care FSA)Paid Time Off and Holidays401k Retirement Plan with Matching Employer ContributionsLife and Accidental Death & Dismemberment (AD&D) InsurancePaid LeavesTuition AssistanceAbout Regal RexnordRegal Rexnord is a $6.5B publicly held global industrial manufacturer with 30,000 associates around the world who help create a better tomorrow by providing sustainable solutions that power, transmit and control motion. The Company's electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Company's automation offering, comprised of controls, actuators, drives, and precision motors, controls motion in applications ranging from factory automation to precision control in surgical tools.The Company's end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture.Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions, Power Efficiency Solutions, and Automation & Motion Control. Regal Rexnord has offices and manufacturing, sales and service facilities worldwide. For more information, including a copy of our Sustainability Report, visit RegalRexnord.com.Equal Employment Opportunity StatementRegal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills. If you'd like to view a copy of the company's affirmative action plan or policy statement, please email Recruiting@RegalRexnord.com. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail Recruiting@RegalRexnord.com.Equal Employment Opportunity PostersNotification to Agencies: Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.